Topic: LiquidThread

Microsoft Tries for Better Cinema Ads Strikes branded-entertainment deal with National CineMedia

People expect to see trailers for other films when they go to the movies, but increasingly audiences have been subjected to ham-handed, repurposed ads for other kinds of products while…

January 7, 2013, 12:01 AM EST

Poer Upped to President at SMG LiquidThread North America Warner Brothers vet oversees North America unit

Brent Poer has been promoted to president of SMG LiquidThread North America, continuing to report to Starcom MediaVest Group's brand CEOs (Brian Terkelsen of MediaVest, Lisa Donohue of Starcom USA…

September 27, 2012, 10:52 AM EDT

As LiquidThread Expands, Brent Poer Rises in the Ranks Poer Named Executive Creative Director, LiquidThread North America

When LiquidThread, Starcom MediaVest Group's branded content division, realized that the rapid growth it's enjoyed in the 18 months since it launched would require a rethinking of its North American…

November 30, 2011, 3:00 PM EST

Media All-Star: Brian Terkelsen President and managing director, Liquid Thread, navigates the blurring line between art and commerce

Mark Burnett and Brian Terkelsen revolutionized the business of television over a slice and a beer. It was 1993 and Burnett, a former T-shirt hawker on Venice Beach, was looking…

November 19, 2011, 3:00 PM EST