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Topic: LiquidThread

Spark’s Branded Content Guru Eric Levin on True Creative Success

And how modern capabilities at media agencies pave the way

Specs Who Eric Levin Current gig svp, brand content group director, Spark/LiquidThread Previous gig vp, brand content director, LiquidThread Twitter @ericlevin11 Age 39 What is your mission at Spark? To make content the center of everything we…

Maker Studios Wants to Make a Little Something for Everyone

Disney-owned multi-channel network asks, 'Who are you?'

Last year, Maker Studios asked attendees at its Digital Content NewFronts presentation to learn what "I am Maker" means. In 2015, it's turning the tables and asking brands, agencies and…

Microsoft Tries for Better Cinema Ads

Strikes branded-entertainment deal with National CineMedia

People expect to see trailers for other films when they go to the movies, but increasingly audiences have been subjected to ham-handed, repurposed ads for other kinds of products while…

Poer Upped to President at SMG LiquidThread North America

Warner Brothers vet oversees North America unit

Brent Poer has been promoted to president of SMG LiquidThread North America, continuing to report to Starcom MediaVest Group's brand CEOs (Brian Terkelsen of MediaVest, Lisa Donohue of Starcom USA…

As LiquidThread Expands, Brent Poer Rises in the Ranks

Poer Named Executive Creative Director, LiquidThread North America

When LiquidThread, Starcom MediaVest Group's branded content division, realized that the rapid growth it's enjoyed in the 18 months since it launched would require a rethinking of its North American…

Media All-Star: Brian Terkelsen

President and managing director, Liquid Thread, navigates the blurring line between art and commerce

Mark Burnett and Brian Terkelsen revolutionized the business of television over a slice and a beer. It was 1993 and Burnett, a former T-shirt hawker on Venice Beach, was looking…

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