Topic: Liquid Thread

4 Things Brands Can Do to Make Influencer Marketing Work for Them

Look for social engagers, and meet halfway

When it comes to social media, stars come in all shapes and sizes. The brightest among them can quickly become influencers and marketing darlings, and for many of them, their…

Sprint Offers Exclusive Online Content for Fox’s 24: Live Another Day

DigitasLBi, Starcom MediaVest Group, Figliulo & Partners, LiquidThread behind the campaign

Sprint, one of the longtime sponsors of Fox’s action-packed show 24, has returned for tonight's revival of the Kiefer Sutherland vehicle, 24: Live Another Day, with exclusive online content.  DigitasLBi created…

Ad Agencies Flock to MIPCOM in Search of Branded Content

The face of the global programming bazaar keeps changing

Jeffrey Schlesinger, president of Warner Bros. Worldwide Television, first noticed the changing vibe at MIPCOM a few years back. The global programming bazaar held every fall in Cannes, France, had…