Topic: Leo Burnett
Ikea and Leo Burnett in Toronto recently won a Gold Effie for this campaign featuring cardboard posters that folded out into moving boxes. Decorated with slogans like "Fill 'er up!"…
The Cannes Lions festival has been moving away from its focus on TV spots in recent years. In 2012, for the first time in 25 years of forecasts, fewer than…
Wait, Cockhandler is not a real magazine? Not even at Condé Nast? That unsavory publication, which ostensibly follows the fowl business of cockerel and hen farming, is one of five…
Queen Elizabeth's Diamond Jubilee has a little something for everyone, including design geeks. Leo Burnett in London and Pantone worked together to create this nice little Pantone wheel based on…
Nascar executives visited several agencies—some with as few as 10 employees—in its search for finalists to pitch its advertising business. In the end, however, the racing giant opted for the…
Can Arnold win its fourth pitch in four weeks? The Havas agency, which is on a mcgarrybowenesque roll, awaits a decision in Southwest Airlines' creative review after landing the creative accounts…
A new campaign by Leo Burnett Argentina promotes the Fiat Palio as "The car for the best time of your life," even if you're the kind of shallow moron who…
Southwest Airlines’ search for strategic and creative help has reached the final four stage. The remaining contenders, which sources identified as TBWA\Chiat\Day in Playa del Rey, Calif.; Deutsch LA in Marina…
Hope Cowan embraces the challenge of reinventing storied brands. Well, she'll certainly get that chance in her new job as North American chief strategy officer at Young & Rubicam. Cowan, a…
This is going to be big,” Todd Porter recalls thinking last September, when the music supervisor at Goodby Silverstein & Partners in San Francisco first heard “We Are Young” by…
