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Topic: Leo Burnett

Adam&eveDDB Selfishly Snags the Promo Grand Prix for 'Sorry, I Spent It on Myself'

Burnett wins a pair of Lions for Esurance

CANNES, France—It pays to be selfish. London agency adam&eveDDB was celebrating that grinch-like truism here tonight as it reeled in the Grand Prix in the Promo & Activation Lions contest for…

McDonald's Elevates Ads to Pop Culture Icons

How to sell a sandwich

You know you have achieved the status of marketing legend when you don’t need to even put your name on your communications and still everyone gets the message. For a French…

No Power? No Problem. Coke Creates Bio Cooler for Villages Off the Grid

Evaporation keeps drinks cool

Behold Coca-Cola's newest happiness machine: the Bio Cooler, a soft-drink dispenser that doesn't need electricity or batteries to operate. The unit, developed by Leo Burnett Colombia and the International Physics Centre…

Ogilvy's 'Sketches' for Dove Takes Grand Effie

Popular campaign continues to rack up awards

The applause for Dove’s “Sketches” campaign from Ogilvy & Mather continued tonight, with the brand and agency claiming the top prize at the Effie Awards in New York. A jury of…

Leo Burnett Adds Creative Leader on P&G's Always

Kat Gates has worked on several P&G brands

Kat Gates has joined Leo Burnett as a global creative director on Procter & Gamble's Always brand. The position is new and helps to centralize creative leadership in Chicago, where she'll…

Ad of the Day: Coke Designs a Friendly Bottle That Can Only Be Opened by Another Bottle

Social packaging helps college freshmen break the ice

No one is better than Coca-Cola at having all of its communications, down to the very packaging, embody the brand promise of happiness and sharing. Leo Burnett in Colombia had the…

FCB Garfinkel Names New Head of Strategy

Kofi Amoo-Gottfried has client-agency background

Kofi Amoo-Gottfried has been named chief strategy officer at FCB Garfinkel, charged with working closely with CEO Lee Garfinkel to expand the New York agency’s offerings.  Amoo-Gottfried, who most recently was…

Quirky Re/Max Ads Suggest Your Dream Home Isn't What You Think

First spots from Leo Burnett

Re/Max's first ads since it went public are here, and they're Zooey Deschanel-grade quirky. Four new spots by Leo Burnett in Chicago, which the 40-year-old company tapped in August, feature eager…

Honda Creates Bottled Water Brand in Honor of Vehicle That Emits Only Drinkable H2O

Take a swig from that exhaust pipe

The compressed hydrogen-powered Honda FCX runs so clean, its exhaust contains only water—and it's so clean, it's drinkable. To celebrate this, Honda Australia and Leo Burnett Melbourne came up with…

This Ad Has No Respect for Personal Space, but at Least Honda Does

Better than some weirdo asleep on your shoulder

How do you sell a car to people who live in a city with plenty of transportation options? Simple. Offer them personal space. From there, it's cake. This new ad for…

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