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Topic: Leo Burnett

Keep an Eye Out for the Painful Twist in UnitedHealthcare's Sweet Ad About Young Love

Lab partners and soul mates

Leo Burnett and UnitedHealthcare had a big hit last spring with a commercial called "Our Song," in which a couple at home started passionately dancing—with disastrous results—when "(I've Had) The…

Ad of the Day: McDonald's All-Day Breakfast Is Here, and People Are Losing Their Minds

Leo Burnett spots capture real, ecstatic social-media reactions

McDonald's all-day breakfast launches today, and with it, three new spots from Leo Burnett—to go with one that's already been airing—in which actors deadpan actual tweets and Facebook posts from…

Leo Burnett Invents Temporary Tattoos that Scan Like QR Codes

Ink with a digital touch for Thai tourism

At international tourism expos, competition to attract attention from foreign tourists is high—and most vendors still rely on flyers to get the message across. So, the Tourism Authority of Thailand came…

10 Dream Jobs for Creatives and How the People Who Have Them Got Them

From working Snickers at BBDO to Dove with Ogilvy

A career in advertising can be a notorious slog, especially at the beginning. Working grueling hours on dog's-breakfast accounts, watching 99 percent of your ideas—often the best ones—die on the vine,…

Samsung's Life-Saving Truck Screens Take Top Honors at Adweek's Isaac Awards

A project to prevent deaths on Argentina's narrow roads

Jumping behind the wheel in Argentina can sometimes be a dangerous experience. Because the country is striped with narrow two-lane roads, cars often pull into oncoming traffic hoping to overtake…

Always 'Like a Girl' Adds the 2015 Emmy Award to Its Haul of Trophies

Burnett ad beats five other nominees

At some point, they'll have to start inventing new prizes to give to Leo Burnett's "Like a Girl" campaign for Procter & Gamble's Always. The work, which has won so many…

McDonald's Finally Caves: All-Day Breakfast Is Coming Nationwide This Fall

Brand also responds to dated requests on Twitter

If there's one thing McDonald's customers have been begging for it's all-day breakfast. The fast-food giant teased people earlier this year by testing the concept at select locations in California.…

RE/MAX Taps Camp + King to Launch New Creative Strategy

Account had been at Leo Burnett

Camp + King, San Francisco, has landed lead creative duties for RE/MAX, winning the business from Leo Burnett after a review. Butler, Shine, Stern & Partners and mcgarrybowen were the other…

Samsung Signs Deutsch for B-to-B Work, Expanding Roster Yet Again

Previously handled by consumer agencies

As major marketers like Microsoft and Kraft have moved toward consolidating their advertising business at fewer agencies, others have gone in the opposite direction, expanding their rosters and redistributing assignments…

Ad of the Day: Leo Burnett Brings a Colorful Fantasy to Life for Honda

CR-V spot mirrors a child's imagination

This ad by Leo Burnett Melbourne for the Honda CR-V Series II is certainly a horse of a different color. That color is pink, the hue of a young girl's favorite…

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