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Topic: Leo Burnett

PetSmart Seeks a New Agency for Media Search begins after KSL Media bankruptcy filing

PetSmart is looking for a new agency to plan and buy media, following the Chapter 11 bankruptcy filing by incumbent KSL Media last month, sources said. The country’s largest specialty pet…

October 16, 2013, 1:04 PM EDT

Ogilvy & Mather N.Y. Wins Comcast Business Berlin Cameron previously handled

Ogilvy & Mather New York has won the creative advertising for Comcast Business, after a review involving agencies like Goodby, Silverstein & Partners, Leo Burnett and Arnold, a Comcast rep…

October 9, 2013, 11:39 AM EDT

Ad of the Day: Lorde's Song 'Royals' Makes Ad Debut for Samsung Galaxy Note 3 Queen bee paired with king of soccer

Samsung brings together one huge up-and-coming talent and one firmly established one for its new global "Design Your Life" spot from Leo Burnett in Chicago, advertising the Galaxy Note 3…

October 9, 2013, 10:10 AM EDT

Pepsi Going for More Speed, Less Data in Music Marketing How the brand pursues relevance and influence

For Pepsi's pop music marketing, keeping up is essential. "Our mission is to move at the speed of culture," said Bozoma Saint John, Pepsi's head of music and entertainment marketing, during…

September 26, 2013, 2:32 PM EDT

3 Shops Vie for Hotels.com's Business Winner will succeed Young & Rubicam as lead creative agency

Three shops are preparing final presentations in their bids to replace Young & Rubicam as lead creative agency for Hotels.com. Sources identified the finalists as Crispin Porter + Bogusky in Boulder,…

September 25, 2013, 12:43 PM EDT

Does Size Matter in the Talent War? Leo Burnett, BBDO execs weigh in

How does Susan Credle, chief creative officer of Leo Burnett, sell job candidates on the agency? By making sure the pitch doesn't differ from the reality. "I try to be brutally…

September 23, 2013, 2:49 PM EDT

Nintendo Adds Deutsch L.A. to Its Roster Primary focus will be digital marketing

Deutsch LA has filled the hole where Sony PlayStation used to be. The Interpublic Group shop has joined Nintendo’s roster of creative agencies after a review, the company has confirmed. Principally,…

September 17, 2013, 2:29 PM EDT

Adweek's Top 10 Commercials of the Week Chipotle repeats, Chevy refreshes, and Motorola relaxes—perhaps a bit too much

Chipotle's "Back to the Start" campaign was an enormous hit in 2011. Now, the restaurant chain and CAA Marketing are back using a similar formula. Celebrity singer covering a famous…

September 13, 2013, 8:59 AM EDT

From Virgil to John Cusack, Building the Modern Chevy Silverado Commercial Leo Burnett's father-and-son tale

IDEA: This isn't your father's pickup truck. But then, you're not your father. "These guys are much more involved in their children's lives than their fathers were," Leo Burnett strategist…

September 9, 2013, 10:09 PM EDT

Philip Morris Could Cause Ethical Problems for Publicis-Omnicom Merger Smoking and anti-smoking worlds collide

Any industry merger brings with it the potential for client conflicts when agencies work for competing marketers. But the pairing of Publicis Groupe and Omnicom creates a new philosophical wrinkle…

September 3, 2013, 10:50 PM EDT

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