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Topic: Las Vegas

Why CES Is a Key Incubator for Marketing Execs

What happens to brands in Vegas won't stay in Vegas

CES has become the place for companies to showcase new, innovative and promising technology. And with the expo celebrating its 50th anniversary, it's more obvious than ever why the largest…

In a Break From the Usual Vegas Hotel Ads, The Venetian Goes for Bright and Quirky

Work by Zambezi wants to redefine luxury

A weekend getaway at a luxury hotel on the Las Vegas strip should be something everyone can enjoy, says a new campaign from The Venetian Las Vegas. "Come as You Are,"…

How Virgin Turned a Viral Story of Missed Connections Into a Customer Service Coup

Positive press and a happy ending, for the price of 2 tickets

Sometimes when a business helps someone out of a tough spot, the good deed can be its own reward. But sometimes, it can also be a spectacular marketing move. That's what…

Las Vegas Made an Extra $110 Million in Tourism Revenue Thanks to Digital Ads and Pandora

Mashing up music and location metrics

Las Vegas wants to be known for more than just its glitzy casinos. It also has a burgeoning electronic dance music, or EDM, scene and DJs that bring in crowds to the…

Two of the Most-Used Apps at CES This Year? Tinder and Grindr

Looking for new romance as well as new tech

While the Consumer Electronics Show is all about the latest in tech innovation, even geeks are on the lookout for love connections. Especially geeks, perhaps.  This week, Vector Media offered CES…

8 Gadgets That Are Mesmerizing the Crowds at CES This Year

From smart cars to 'selfie sticks'

The best toys at the Consumer Electronics Show are the ones that make you want to grab them, never put them down and never look away. Our devices have become…

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes

Marketers increasingly find a home among gadgets

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry…

Here Are the Most Important Events for Any Ad Tech Addict Headed to CES

An insider's guide to parties, panels and VIPs

While there will be plenty to see on the floor at the Las Vegas Convention Center this week, much of the value from attending the Consumer Electronics Show can be…

The Sin City Startup Scene: Get to Know Las Vegas' Emerging Tech Icons

Zappos' success has spawned a Silicon Valley outpost in the desert

You've heard plenty about the burgeoning tech scene developing in Tinseltown, but what about Sin City? Take a road trip a few hours east of Los Angeles and you'll find…

RuPaul Dishes on Brands and Being a Bombshell

The reality star talks marketing tactics, reveals his all-time favorite commercial

Adweek sits down with RuPaul, star of the Logo channel's drag competition show RuPaul's Drag Race and cable's queen of product placement, to get the skinny on which brands are…

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