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Topic: Las Vegas

8 Gadgets That Are Mesmerizing the Crowds at CES This Year

From smart cars to 'selfie sticks'

The best toys at the Consumer Electronics Show are the ones that make you want to grab them, never put them down and never look away. Our devices have become…

For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes

Marketers increasingly find a home among gadgets

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry…

Here Are the Most Important Events for Any Ad Tech Addict Headed to CES

An insider's guide to parties, panels and VIPs

While there will be plenty to see on the floor at the Las Vegas Convention Center this week, much of the value from attending the Consumer Electronics Show can be…

The Sin City Startup Scene: Get to Know Las Vegas' Emerging Tech Icons

Zappos' success has spawned a Silicon Valley outpost in the desert

You've heard plenty about the burgeoning tech scene developing in Tinseltown, but what about Sin City? Take a road trip a few hours east of Los Angeles and you'll find…

RuPaul Dishes on Brands and Being a Bombshell

The reality star talks marketing tactics, reveals his all-time favorite commercial

Adweek sits down with RuPaul, star of the Logo channel's drag competition show RuPaul's Drag Race and cable's queen of product placement, to get the skinny on which brands are…

CES 2014 Preview: Time to Learn Mandarin (and Korean)

Vegas gears up for electronics show

As of Monday's pre-show, CES 2014 in Las Vegas is off to a bumpy start, with so many delays out of New York's JFK and LaGuardia airports that vendors and…

Check-In CES: The Virtual Reality Flood

The Matrix floodgates have just been opened

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5 Great Snapchat Ideas for Big Brands

Best-of concepts from 583 social creatives

Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands. Five-hundred-eighty-three creative folks quickly…

The World’s Tallest Branded Observation Wheel Will Launch in Las Vegas

No shortage of sponsorship opportunities on the High Roller

By early 2014, if Dan Burgner gets his way, Las Vegas’ high-wattage skyline will have a shiny new ornament: The world’s tallest branded observation wheel. Burgner’s company, Caruso Affiliated, is the…

A Tipsy Time With the Half-Naked Bellboy

Vegas hotel Cosmopolitan’s edgy take on the luggage lad is only the latest incarnation of a branding icon

If you’ve ever stayed in a hotel that has over two stars, you’ve already met him. But heck, even if you’ve only seen it in the movies, we all know…

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