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Topic: Las Vegas

RuPaul Dishes on Brands and Being a Bombshell The reality star talks marketing tactics, reveals his all-time favorite commercial

Adweek sits down with RuPaul, star of the Logo channel's drag competition show RuPaul's Drag Race and cable's queen of product placement, to get the skinny on which brands are…

August 10, 2014, 10:20 PM EDT

CES 2014 Preview: Time to Learn Mandarin (and Korean) Vegas gears up for electronics show

As of Monday's pre-show, CES 2014 in Las Vegas is off to a bumpy start, with so many delays out of New York's JFK and LaGuardia airports that vendors and…

January 6, 2014, 5:56 PM EST

Check-In CES: The Virtual Reality Flood The Matrix floodgates have just been opened


January 3, 2014, 6:30 PM EST

5 Great Snapchat Ideas for Big Brands Best-of concepts from 583 social creatives

Tongal wanted to wrap its head around Snapchat marketing, so in mid-November the crowdsourcing contest platform encouraged its social-media-minded community to contribute ideas for major brands. Five-hundred-eighty-three creative folks quickly…

November 26, 2013, 2:20 PM EST

The World’s Tallest Branded Observation Wheel Will Launch in Las Vegas No shortage of sponsorship opportunities on the High Roller

By early 2014, if Dan Burgner gets his way, Las Vegas’ high-wattage skyline will have a shiny new ornament: The world’s tallest branded observation wheel. Burgner’s company, Caruso Affiliated, is the…

November 4, 2013, 10:10 PM EST

A Tipsy Time With the Half-Naked Bellboy Vegas hotel Cosmopolitan’s edgy take on the luggage lad is only the latest incarnation of a branding icon

If you’ve ever stayed in a hotel that has over two stars, you’ve already met him. But heck, even if you’ve only seen it in the movies, we all know…

March 21, 2013, 6:59 AM EDT

Clorox Tries to Bleach the Sin Out of Las Vegas With Outdoor Ads 'Some girl just ______ed all over my _____'

Las Vegas is a cesspool. Clorox is bleach. It's a match made in heaven. Last week during CES, DDB West began touting the brand's efficacy at cleaning up bodily fluids…

January 15, 2013, 11:20 AM EST

Data Points: CES Edition Some of the products and stats that blew us away

Illustration: Nick Iluzada

January 14, 2013, 12:10 AM EST

Sizing Up the CES Crapshoot Despite charges that its influence has waned, the Vegas extravaganza remains a techie mecca

The holidays are over. Time to go on that diet and hit the gym. Or you could destroy all those New Year’s resolutions in a flash by attending the annual…

January 7, 2013, 12:01 AM EST

Las Vegas Ads Salute Prince Harry, Denounce the Traitors in His Midst A perfect scandal for Sin City

In a pretzel-like bit of exploitation masquerading as outrage, the Las Vegas Convention and Visitors Authority has released a flood of marketing materials in the past week pretending to be…

August 27, 2012, 11:55 AM EDT