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Topic: Kim Kardashian

FDA Rebukes Kim Kardashian for Morning-Sickness Drug Ad on Instagram

But pharma marketer Diclegis wins big anyway

The Food and Drug Administration has issued a warning letter informing Kim Kardashian's ad partner—the morning-sickness medication Diclegis—that her Instagram post promoting the drug was a no-no. Kardashian is pregnant with…

Ad of the Day: Kim Kardashian Just Made One Seriously Strange Ad for an Energy Drink

Channeling Marie Antoinette, Audrey Hepburn

Kim Kardashian West sports seven costumes and channels famous female figures in history, including Marie Antoinette and Audrey Hepburn, in this two-and-a-half-minute ad for Hype Energy Drink. It's an odd narrative…

Caitlyn Jenner Hits All the Right Notes in the Moving 'I Am Cait'

New E! series premieres Sunday

As I Am Cait premieres Sunday night on E!, no one is feeling the pressure more than the show's star, Caitlyn Jenner. The eight-hour docuseries follows Caitlyn—formerly Bruce Jenner—as she…

Kim Kardashian Reveals Her Instagram No-Promo Policy

Bikini shots over brands

CANNES, France—Kim Kardashian West does Instagram her way, and that means no paid promotions and admittedly too many bikini shots. "But it's what I want and what I put out," Kardashian…

Why Television Is Taking Over Cannes Lions

Viola Davis and Kim Kardashian lead TV's biggest festival contingent yet

When the Cannes Lions festival kicks off Sunday, it will feature the usual mix of speakers from the worlds of advertising, technology, entertainment and media. But this year, advertising's biggest…

Modern PSAs Shock or Amuse Where Classics Only Preached

The format can help jumpstart creatives' careers

Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer. Believe…

Kim Kardashian Talks About Taking Over the Internet

Everything seems to be going right for the entrepreneurial star [video]

Kim Kardashian West has had quite a year, from breaking the Internet with a provocative magazine cover to starring in a Super Bowl commercial. The reality TV star spoke with Adweek…

The Story Behind Kim Kardashian's Multi-Million Dollar Hit Mobile Game

Incorporates real life, from family members to travels

In 2013, Glu Mobile's CEO Niccolo de Masi wanted to rebrand one of his company's games, then called Stardom: Hollywood. He needed a major Hollywood name who could get people…

After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World by Storm

How she built a $74 million app addiction

Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment…

The Year's 10 Most Unforgettable Social Moments in Sports

And the brands that took a bite

Thanks to a monumental year in sports that included both the World Cup and Winter Olympics, there were scores of opportunities for marketers and athletes to leave indelible marks via…

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