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Topic: Jim Beam

Twitter Powers Social Video for U.S. Open and Heineken Branded tweets bounce into tennis tourney

Twitter has struck a video-based deal with the United States Tennis Association and Heineken for the U.S. Open, which began today. The USTA will tweet video content during its two-week…

August 26, 2013, 7:32 PM EDT

iCrossing Nabs Two Beam Brands, Expands Role With Liquor Giant Will handle all digital for DeKuyper and Laphroaig

Beam Inc. has selected iCrossing to lead digital marketing around its DeKuyper and Laphroaig brands, marking an expansion of the New York-based interactive firm's role with the spirits giant. Since July…

March 21, 2013, 8:00 AM EDT

Incumbents Win Global Jim Beam Pitch Three shops band together to pitch business

Jim Beam has sided with the incumbents. Three agencies that work on the bourbon brand in different regions—StrawberryFrog in the U.S., Jung von Matt in Germany and The Works in Australia—have…

February 20, 2013, 5:50 PM EST

After Bacardi, More Liquor Marketers Seek New Agencies Jim Beam, Belvedere Up for Grabs

Just weeks after it emerged Bacardi had initiated a global search for a new creative lead agency comes word that more high-profile liquor brands are looking for new shops. Sources…

October 8, 2012, 1:07 PM EDT

Twitter's New Age Verifier Excites Alcohol Brands Teams up with Buddy Media to create tool to weed out minors

Twitter and Buddy Media today launched a free tool designed to help alcohol brands market only to people of legal drinking age. Jim Beam, Jack Daniels and MillerCoors have been…

July 12, 2012, 4:31 PM EDT

Pucker Vodka Taps Euro RSCG Agency adds fruity extension to Beam portfolio

Beam Global Spirits & Wine has assigned Euro RSCG Chicago the creative television, print, and online work for Pucker Vodka—a new line inspired by the company’s neon-colored, sweet-and-sour Pucker schnapps. The…

May 2, 2011, 4:05 PM EDT

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