Jesse Redniss | Adweek Jesse Redniss | Adweek
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Topic: Jesse Redniss

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Is SocialGuide Enough to Give Nielsen a Leg Up? Measurement giant's new purchase knows Twitter, but there's more to social media

Nielsen and NM Incite (Nielsen's joint venture with McKinsey & Co.) have acquired SocialGuide, a company that tracks the viewing habits of Twitter users. The question is, will the deal…

November 13, 2012, 12:01 AM EST

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