Topic: Interactive

Bacardi and Swizz Beatz Just Created a New Kind of DJ Experience on Instagram

It's musical simulation as branding

Bacardi today is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature. Working with agency BBDO New York,…

R/GA Hires Josh Mandel as New L.A. Managing Director

Exec joins from 72andSunny

Josh Mandel has been named managing director at R/GA’s new Los Angeles office, moving to the Interpublic agency from 72andSunny, where he’s had the same role for the last two…

Portrait: Hush

A design company translates conceptual thinking and marketing strategy into visual experiences.

Specs Who Standing: creative partner David Schwarz (left), creative director Jodi Terwilliger. Sitting: creative partner Erik Karasyk (left), head of production Ryan McGrath What Design company Where Brooklyn offices Hush not only heightened the competition on the court…

Digitas Hires Chicago, S.F. Design Head

Jacobson comes from Jack White music label

Matthew Jacobson, who most recently headed design for singer Jack White’s Third Man Records label, has been named to the newly-created job of vp, group director to lead design for…

Retailers Pin Hopes on Christmas

Brands relying on social to boost sales this holiday season

With retailers ringing up unusually high sales using Pinterest—arguably the year’s biggest digital-platform sensation—marketers are getting ready to pin holiday gift ideas and seasonal content like glittering ornaments to a…

Digitas Taps Lesley Bielby for New Top N.A. Planning Role

Shop has added 20 new staff

Digitas, which has spent this year year bolstering its U.S. planning staff, has hired Lesley Bielby in the newly-created role of evp, North America planning. Boston-based Bielby was most recently chief…

Atmosphere Proximity Expands Creative Leadership

Gagné to NYC from Canada

Atmosphere Proximity is expanding its top creative ranks with the addition of John Gagné, who becomes a new executive creative director at the New York office of BBDO’s digital, direct…

MPG, Havas Media Has New North American CEO

Lori Hiltz ran MPG in Chicago

Lori Hiltz is the new CEO of MPG’s North American media network. Her appointment caps a two-year search to find a replacement for Shaun Holliday, who exited the Havas agency…

Maxus Names U.K. Head Pattison Global Chief Strategy Officer

New role at GroupM media agency

Lindsay Pattison, CEO of Maxus UK, has been named global chief strategy officer, a new position at the GroupM media network. The London-based Pattison retains her current duties while assuming…