Topic: Indiegogo

The Millennial Male Is Not Who You Think He Is

Marketers should take note

It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless…

Brands Are Discovering Crowdfunding as a Marketing Tool

Aligning themselves with popular causes

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as…