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Topic: IAB Leadership Summit

IAB Chief Blasts Adblock Plus as an 'Immoral, Mendacious Coven of Techie Wannabes'

Randall Rothenberg says foe is an 'extortion racket'

When Adblock Plus said it had been "disinvited" from this week's Interactive Advertising Bureau's Leadership Summit, it raised virtual eyebrows across the Web. Wasting little time and mincing no words,…

Mobile Ads Will Be Key to Targeting 2016's Hispanic and Black Voters

Survey finds minorities more likely to visit political sites via smartphone

Thirty-five percent of registered voters said digital media will be their most important method for learning about presidential candidates this year, according to a new study from the Interactive Advertising…

With the Internet of Things Looming, the IAB Creates a Data Center for Excellence

Acxiom, Oracle, Weather Company and other notable players join up

Few marketing topics in the past couple of years have grown more in importance than data. With the Internet of Things set to take off in earnest during the next…

IAB Post Mortem: Deep Industry Divide on Native Ads

Direct response-heavy crowd delivers mostly cold response

Despite all the hype and enthusiasm surrounding native advertising, there's a rift in the digital ad business and it's deeper than you might think. The big-data-standardized-units-programmatic-platform crew at #iabalm is a…

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