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Topic: Honda

YouTube's 10 Most-Watched Ads in August Nike, NBC Sports are the big movers in a quiet month

August was a sleepy month for commercials on YouTube, with only five videos posted during the month able to break the 1 million view mark—and two of those just barely. The…

September 6, 2013, 11:07 AM EDT

Study: ESPN Fans Big on Cars, Bars Placed, Inc. survey matches TV outlets with store visits

If you happen to own a car dealership, you could do worse than buy advertising time on ESPN. Same principal applies if you’re a publican or barkeep. According to new research…

September 6, 2013, 11:00 AM EDT

YouTube's 10 Most-Watched Ads in July Dove plays peek-a-boo, literally, resulting in extreme cuteness

Let’s face it: most of us are totally camera shy. Dove makes terrific use of that reality in its latest YouTube hit, which was the top-ranking commercial on YouTube and…

August 6, 2013, 12:58 PM EDT

Honda Sends Real-Time Vines to Fans, and Rebecca Black Is Along for the Ride Kickin' in the front seat

It looks like Rebecca Black finally decided which seat to take—a seat in a Honda. The "Friday" singer just popped up in a Vine video from the automaker—part of a…

July 15, 2013, 4:00 PM EDT

Ad of the Day: Honda W+K's captivating new spot puts the brand's 65-year history in a single engineer's hands

Full disclosure: I have a collection of Transformers toys that is way too large for a sane adult man to reasonably own. And this new Honda advertisement from Wieden +…

July 3, 2013, 2:06 PM EDT

How Did Three Incumbent Agencies Hang On to Their Business? Pitches for Porsche, Honda and HSBC

Historically, incumbents have at best a 10 percent chance of retaining business in review. So when three agencies in the past three months—Cramer-Krasselt, RPA and JWT—cheated death in pitches for…

June 23, 2013, 10:28 PM EDT

Horizon Picks Up More Honda Dealer Work Adds 8 in Phoenix to 49 in Southern California

Horizon has won media planning and buying for a Honda dealer association covering eight dealers in and around Phoenix, Arizona. The independent agency picked up the Valley Honda Dealer Association account…

June 12, 2013, 1:33 PM EDT

10-Year-Old Writes Love Letter to Wieden + Kennedy About 10-Year-Old Honda 'Cog' Ad The spot that keeps on giving

Neil Christie of Wieden + Kennedy in London received the letter below on Monday morning from a 10-year-old girl who seems to have fallen in love with the agency's "Cog"…

June 10, 2013, 12:13 PM EDT

AdColony Knows the Secret to Better Click-Through Rates Ask Coke, Kraft and Honda

Specs Who (l. to r.) Mike Owen, chief revenue officer; Will Kassoy, CEO; Nikao Yang, svp, new business development and marketing What Mobile video ad platform Where Los Angeles offices If you’ve ever noticed…

May 2, 2013, 10:10 AM EDT

This Toronto Agency Skipped the Product Placement and Released a Feature Movie Kokanee beer's entire ad budget

Specs Who Clockwise from top: Partners (creative) Rich Pryce-Jones, David Crichton, Randy Stein, Scott Dube; Bob Shanks, managing partner, business; David Chiavegato, partner, creative What Advertising agency Where Toronto offices Every copywriter wishes he…

April 25, 2013, 12:00 AM EDT

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