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SundanceTV President Is on the Lookout for Flawed Characters Sarah Barnett doesn’t believe in pilots

Specs Who Sarah Barnett Age 48 New gig President and general manager, SundanceTV, just green-lit The Red Road Old gig EVP and gm, Sundance Channel The Sundance Channel was recently rebranded as just SundanceTV. How is…

February 2, 2014, 9:58 PM EST

Can Syfy Bring Back the Sci-Fi? The network is on the hunt for scripted genre projects

Syfy is hungry for a scripted hit. It’s not for a lack of trying. While Defiance, a huge wager on transmedia content, put up decent if unspectacular ratings during its…

January 19, 2014, 9:30 PM EST

The War for Control of Your Living Room 5 players duke it out to be the conduit to your TV

All right, so you’ve heard CES is about the wearable Internet this year —the gadgets you whip out at a party or over dinner or (God forbid) in the car.…

January 6, 2014, 11:00 PM EST

Fox’s National NFL Games Are the Biggest Draw on TV Afternoon broadcasts up 24 percent versus prime-time showcase

Sunday Night Football may rule the prime-time roost, but it’s the late national games on CBS and Fox that boast TV’s biggest deliveries. According to Nielsen live-plus-same-day data (Sept. 5-Dec. 9),…

December 11, 2013, 3:58 PM EST

360i Is Selected as the 2013 Digital Agency of the Year Transitioning from search to social has paid off handsomely

Just when you thought you’d heard everything about how 360i and Oreo made social marketing history with their Super Bowl “You Can Still Dunk in the Dark” tweet, there’s more…

December 8, 2013, 9:46 PM EST

The League’s Steve Rannazzisi Is a Real-Life Fantasy Football Junkie Also has a soft spot for a certain group of New Jersey housewives

Specs Who Steve Rannazzisi  Age 35 Accomplishments Stars as Kevin MacArthur on FXX’s The League; co-creator, star of My Damn Channel’s Daddy Knows Best; Comedy Central stand-up special, Steve Rannazzisi: Manchild, debuts Nov.…

November 15, 2013, 1:51 AM EST

John Oliver Leaves The Daily Show for HBO Veteran comic parlays fill-in host gig into weekly series

John Oliver is leaving The Daily Show With Jon Stewart. The English comedian, who hosted the four-nights-a-week commentary show on Comedy Central during Stewart's absence, will star in a weekly topical…

November 14, 2013, 4:14 PM EST

JWT CEO Bob Jeffrey Says the Consumer Is Still in Control The revolution isn't about tech—it's about people expecting more from brands

With 15 years at the agency, Jeffrey now oversees more than 800 offices and 10,000 employees in more than 90 countries, working with such top brands as Ford, Nokia, HSBC…

November 10, 2013, 8:31 PM EST

Has Halloween Become the Start of Fall Cable? Some big horror shows have completely changed the landscape

Since AMC first unleashed The Walking Dead in 2010, Halloween has served as a launch pad for horror-themed cable series. The obvious synergies aside, Oct. 31 is a great night…

October 28, 2013, 10:01 PM EDT

Check Out the Top 10 Most-Shared Brands on Instagram Video 40% of the popular 15-second vids are marketing efforts

MTV, the National Basketball Association, the Peanuts cartoon, GoPro and the Miami Heat are the top brands on Instagram video when it comes to shares, per a study from Unruly Media. In…

October 23, 2013, 5:00 AM EDT

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