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Topic: Grumpy Cat

Ad of the Day: Grumpy Cat Gets Stung by the Honey Nut Cheerios Mascot Unimpressed by a famous face

Don't let her dour expression fool you. Internet to IRL crossover sensation Grumpy Cat (real name: Tardar Sauce) loves a good marketing opportunity. Since exploding on the scene in 2012, she's…

July 1, 2014, 1:20 PM EDT

Grumpy Cat and Friskies Shake Paws in Endorsement Deal Web sensation is a rising 'spokescat'

Don't smile, Grumpy Cat, or else risk losing your new endorsement deal with Friskies. That's correct—the cat food maker has inked a "spokescat" agreement with the frowny feline that's become a…

September 18, 2013, 11:31 AM EDT

The Winners and Losers of SXSW Crunching the numbers

Which app, keynote speaker and barbecue joint got the most social buzz at SXSW? Who was the week's biggest celebrity? What were some of the event's highlights—and what made us…

March 17, 2013, 11:05 PM EDT

Mashable Unveils New Native 'Social Lift' Ad Unit Announcement caps off a week of high visibility for the site in Austin

Today, at Mashable's SXSW MashShow event, CEO and founder Pete Cashmore presented the company's newest native ad unit to the Austin, Texas, crowd.  Called Social Lift, the product is a natural…

March 11, 2013, 3:09 PM EDT

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