Charcoal brand says to #GetOffYourGas
By David Kiefaber on May. 21, 2014 - 3:37 PM EDT
Kingsford Charcoal cooks up some strawmen in this ad from DDB California mocking the high-tech features of today's newest gas grills, which it dismisses as the playthings of lonely cyberchefs. "The…
What’s the deal with dudes and cooking over fire, anyway?
By Robert Klara on Jun. 26, 2013 - 9:42 PM EDT
Of all the classic archetypes that fill American consumer culture, few are as universal as dad grilling in the backyard. Yes, we know: Humans have been cooking over fire for…