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Topic: The Greatest Movie Ever Sold

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Spurlock Takes on Branded Content 'Super Size Me' creator discusses latest film project

“Super Size Me” may have triggered interest among marketers in Morgan Spurlock’s latest film—“Pom Wonderful Presents: The Greatest Movie Ever Sold”—but it also scared plenty away. In fact, nearly 600…

April 14, 2011, 2:35 PM EDT

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