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Topic: @Google

Google Is Testing Ads That Let Consumers Demo Mobile Apps Before Downloading

Could be a win for mobile marketers

Ever wished you could try a mobile app before wasting time, money and precious data on actually downloading it? Google wants to let would-be users test drive them. Today, Google is…

An Open Letter to Marissa Mayer

Yahoo has serious problems, but attracting users isn't one of them

We know that Marissa Mayer understands what it's like to work for an ad-supported business; she helped build possibly the best ad machine the world has ever seen. This isn’t…

How Dumb Money Will Lead to Twitter Ad Anarchy

GroupM Next report looks at dynamics of online ad auctions

Twitter's self-serve ads platform, which started rolling out a last month, is expected to give the company a much-needed revenue boost from thousands of expected new advertisers. But a new…

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