Advertisement

Topic: FX

FX Drama Tyrant Rules Respectable Kingdom of 775K Demo Viewers

Mideast-set series gets increase over lead-in for pilot

Tyrant is off to a reasonable start, if not an earth-shaking one: the drama pulled in a .61 rating, which came out to some 775,000 viewers in the key 18-49…

Networks Pour Cash Into Summer Programming

Our top picks for off-season TV

The broadcast season is over. Permanently. That’s not to say that a bunch of new series won’t be back in the fall, but you no longer have to watch reruns…

FX Networks, MillerCoors in 3-Year Partnership Deal

Integrations galore for top beer brands

The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans, the comely commies will likely wash down the…

Fargo Earns Solid Sampling in Debut

Pitch-black dramedy bows to a cumulative 4.15 million viewers

The series premiere of FX’s adaptation of Fargo drew some decent sampling Tuesday night, scaring up 2.65 million viewers and a 0.8 in the 18-49 demo. While the 10 p.m. deliveries…

FX Will Renew The Americans

Stylish spy drama earns a third season

Fans of the FX Cold War spy drama The Americans can rest easy about the show’s prospects, as the network is very close to announcing a formal third-season renewal. Speaking at…

What Women Watch on TV

Their viewing habits may surprise you

In last season’s premiere of FX’s American Horror Story, two teenagers are lying on the bed, nervously making out. “I don’t want to hurt you,” says the boy, moments before…

Broadcast’s Incredible Shrinking Thursday

Ratings continue to slide on a crucial night for advertisers

Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the…

Brands Win the Oscars in Your Adweek Daily [Video]

John Tejada's picks of the day

Today, we look at Oscar brand winners, the hottest TV channel for drama, and the numbers that prove why TV is still so big.  

FX Is the Edgiest and Most Prolific Drama Producer on Ad-Supported TV

Network has 13 pilots in various stages of development

Not so long ago, the prospect of an established actor accepting a role on a television series was as remote as the moons of Saturn. Backsliding from film to the…

Archer Runs Revealing Banner Ads in Reddit's Nude-Photo Forum

Saucy FX cartoon knows its niche

How do you market an animated comedy about a horndog spy? Duh—post ads on a NSFW Reddit forum, where tons of young horndogs in your target demographic are hanging out…

Advertisement