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Topic: Foursquare

Gooooaaalll! Fox Deportes Amplifies on Twitter First Spanish-speaking media company joins program

Twitter’s second-screen Amplify program now promotes brands en Español, too. Fox Deportes and Heineken are using Twitter’s Amplify to share highlights of the UEFA Champions League tournament, Adweek has learned,…

March 14, 2014, 6:00 AM EDT

5 Things We Learned at SXSW Festival's cool factor is in question, though 'secret' apps provide fun

South by Southwest Interactive is winding down today, so the brand activations that have taken up parking lots around Austin, Texas, are being disassembled and ultimately will give way to…

March 11, 2014, 4:59 PM EDT

6 Keys to Conquering SXSW What you must know to defeat FOMO

Austin’s SXSW is never about just one thing, it’s about one more thing. Brands look to outdo each other, startups look to outshine each other and parties look to be…

March 7, 2014, 11:51 AM EST

GroupMe Joins Foursquare in Skipping SXSW No more free grilled cheese, folks

While South by Southwest Interactive is expected to be a marketing extravaganza next weekend, it's becoming clear that prominent members of tech's Who's Who have other plans. "We're not holding any…

February 28, 2014, 4:48 PM EST

Foursquare Will Sit Out This Year's Big SXSW Party Chooses to focus on development after a high-profile five-year run

Foursquare has been a darling of South by Southwest Interactive since launching at the festival in 2009. That won't be the case next week when SXSW's 20th installment kicks off…

February 27, 2014, 4:04 PM EST

Heineken Is Turning to Foursquare to Target U.S. Fans of European Football Branded apps continue to wane

In soccer parlance, mobile is like the corner kick of digital brand marketing while something typically easier to score off of, such as search, is more akin to a free…

February 18, 2014, 12:24 PM EST

The Best Social Network for Real-Time Marketing Mindshare's Jordan Bitterman discusses changing campaigns on the fly

Specs Who Jordan Bitterman Age 41 New gig Chief strategy officer, Mindshare Old gig Head of social, mobile and content, Digitas What’s your new job all about? The agency’s position is all about adaptive marketing—using real-time…

February 16, 2014, 11:41 PM EST

The Top 50 People Most Retweeted by Mid‐Size Marketers, Per Study Vala Afshar, Barack Obama, George Takei are killing it on Twitter

DNN and Leadtail collaborated to analyze the Twitter behaviors of mid-size marketers—those with 50 to 5,000 employees—during Q4 2013 to see what content they most often shared. For instance, the…

February 7, 2014, 6:17 PM EST

Microsoft Invests $15M in Foursquare Companies grow close with licensing deal, too

Microsoft’s new CEO comes with a fresh deal with Foursquare, boosting the young mobile app company and creating stronger ties between the companies. The two had been growing close, and there…

February 4, 2014, 2:48 PM EST

Foursquare Nabs $35 Million in Funding, Aims to Spike Monetization New investors come on board

Foursquare picked up $35 million in Series D funding and appears to have the fuel to rev up its monetization engines in 2014. It's going to be a crucial year for…

December 19, 2013, 12:27 PM EST

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