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Topic: Evian

Evian's Cute and Clever Print Ads Reveal One-Half of Your Inner Child

More fun sight gags

Evian's famous ongoing ad campaign from BETC is all about sight gags showing adults as children. It's been enormously successful, at least in terms of staggering YouTube view counts on…

5 Hottest Twitter Innovations From Brands

Find a bar by tweeting Heineken, and others

Big name marketers are testing just about any type of interaction on Twitter these days to stand out. While some marketers are bulking up their tweets with buttons to drive sales,…

Evian's Real-Time Marketing Reaps Big Social Stats

Targets New Yorkers with Twitter-enabled service

Water brands aren’t typically known for envelope-pushing marketing programs. But new results from a recent Evian Twitter campaign that the brand shared with Adweek reveal how the marketer uses real-time…

Relativity Media Finds First CMO in Angela Courtin

Former president of Dentsu Aegis Network in the U.S. will lead marketing

Angela Courtin has been wooed away from Dentsu Aegis Network by Relativity Media, where she will serve as the company's first chief marketing officer.  Courtin is charged with running the company's…

Olay’s Twins Study Tries to Tap Into Fountain of Youth

Double double, skin toil and trouble

Olay wants to prove that its products really do make a difference on your skin. In order to hit home with its point, the company let one half of a…

Ad of the Day: Evian Spins a Familiar Web With a Dancing Baby Spider-Man

BETC gets heroic in latest outing

Evian has a long history of incorporating creepy CGI babies in its ads, and an equally long history of viewers gobbling it up like it's some variety of highly addictive…

The 10 Most Watched Ads on YouTube in 2013

These supervirals earned your attention instead of just paying for it

Going viral. It's become a kind of holy grail in advertising—manufactured by consumers, demanded by clients, parodied by agencies. But in a given year, only a handful of spots break…

3 Brands Among Top 10 YouTube Videos of the Year

But not a single traditional media company makes the cut

This year, Ylvis was a hero to most. The Norwegian duo's bizarre hit, The Fox (What Does the Fox Say?) was the biggest YouTube video of the year, at 273 million views…

The 10 Most-Viral Ads of 2013 (So Far)

The most sharable hits through five months of a great year for online video

A forensic artist drawing a picture of a baby Clydesdale shipping its pants? Now that would be a viral commercial supernova. Dove, Budweiser and Kmart all rank near the top of…

YouTube's 10 Most-Watched Ads in April

A pair of megahits led the way in a staggering month for online video

It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more…

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