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Topic: Europe

Saucy TV Ad Gets Viral Boost After Being Made Into an Animated GIF Who needs audio and bad copy?

How do you get your ad to the top of Reddit? Try erasing all the audio and bad copywriting, leaving only a few silent scenes of a sweaty, stripping tutor. At…

January 30, 2014, 11:42 AM EST

Sweden Is Proud That Living There Is Like Being a Spoiled Rich Man-Child Odd ad celebrates opulent worker benefits

In America, you'd need to have a rich, overindulgent father to have the lifestyle of your average Swedish worker, says a bizarre new ad from a Swedish trade organization.  TCO, an…

January 24, 2014, 10:21 AM EST

Internet Predators Become Terrifying Emoji in Child Safety Campaign Smiley faces have never been so un-cute

Horrified by this depiction of a real-life emoji? Well good, that's the idea. French child advocacy group Innocence en Danger created this ad campaign, bringing Internet chat icons into creeptastic human…

January 16, 2014, 1:28 PM EST

Colon Cancer Group Raises 314% of Goal With a Public Letter to Brad Pitt At 50, actor faces increased risk

Brad Pitt recently turned 50, so a Belgian nonprofit called Stop Darmkanker, dedicated to ending colon cancer, sent the star a public letter highlighting his greater risk for the disease.…

January 10, 2014, 11:35 AM EST

Gym Ad Skips the Beautiful Bodies, Goes With a Weathered Biker in His Underwear Virgin Active promotes living 'without fear or restraint'

Fitness chain Virgin Active brings a free-spirited, born-to-be-wild attitude to this minute-long spot, showing a determined guy in underpants riding a motorbike at high speed across a dusty South African…

January 10, 2014, 9:50 AM EST

Coca-Cola Drops Gay Wedding From Irish Version of Heartwarming New Ad Brand cites country's lack of same-sex marriage

Coca-Cola took a bold step when it included a gay marriage in the anthem spot for its new global campaign, but now gay-rights advocates say the brand is already backing…

January 2, 2014, 12:31 PM EST

Here Are the New American Stereotypes, According to French Ads for McDonald's Hockey, bullying and Baywatch

This series of French McDonald's ads for three new sandwiches proves that, for better or worse, European stereotypes of Americans have changed a bit over the years. Instead of being…

December 20, 2013, 12:49 PM EST

Chuck Norris Does His Own Epic Split in This Festively Insane Holiday Video Hungarian digital shop delivers a CGI roundhouse

How do you one-up Jean-Claude Van Damme doing splits atop two Volvo trucks? With Chuck Norris doing splits on two airplane wings, of course. Hungarian production house Delov Digital created the…

December 19, 2013, 11:03 AM EST

Santa's Brand Book Might Be One of the Agency World's Best Inside Jokes Quietroom crunches consumer insights for Kris Kringle

In an era of "personal brands," there's one man who clearly needs his own style guide and appropriate-use policies: Santa Claus. Stepping in to fill the gap is British agency…

December 12, 2013, 3:31 PM EST

Cancer Patients Given Outlandish Makeovers to Help Take Their Mind Off the Disease Advocacy group creates art show from their reactions

My father's girlfriend was recently diagnosed with cancer. Doctors have the treatment covered, but medical care isn't the only thing she needs. Above all, she's been looking for something, anything,…

December 12, 2013, 9:43 AM EST