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Topic: Edelman

Jamie Oliver Gives Brands Advice and a Warning: Be Honest and Clear ... Or Else

Unhealthy food is now killing more than starvation, chef says

CANNES, France—Chef and health advocate Jamie Oliver was clearly an audience favorite at the Cannes Lions, but that's not to say he only had kind words for the marketing industry. Asked…

Fears About Innovation Will Impact 87% of Global Consumers' Purchase Decisions

Privacy is on shoppers' minds

An extensive report about attitudes toward innovation suggests that global brands should think twice about taking consumers' privacy for granted—even in a big-data era in which consumers seemingly are giving…

Lowe Profero Sells a New Marketing Model to This Packaged-Foods Player

T. Marzetti Co. shifts to online content publisher

Past relationships sparked the first conversations between Lowe Profero and T. Marzetti Co., a packaged-foods player with some 18 brands. But it was the shop's ideas for changing Marzetti's marketing…

Can Marketers Use Big Data Without Compromising Privacy?

Edelman, Cambridge University aim to find out

How can marketers and public officials balance using data to advance commercial strategies with consumer expectations of how that information should be applied? PR giant Edelman and the University of Cambridge…

Edelman Is the Latest to Connect Brands With Hollywood

Partners with United Talent Agency, United Entertainment Group

Edelman has forged a joint venture with United Talent Agency and United Entertainment Group in the latest bid to combine advertising and Hollywood talent. The new venture is called United Entertainment…

PR Giant Edelman Apologizes for Calling Robin Williams' Death an 'Opportunity'

But says blog post on sparking mental health discussion will remain live

Edelman is usually tapped with helping brands avoid or disentangle themselves from public backlash, but the global PR firm instead found itself in the hot seat this week. At issue was…

Volkswagen Tests Your Shark Week Endurance With Endless Scrolling Game

Just keep driving

Volkswagen wants to turn the countless hours that you’ll likely spend looking up marine-related facts online this week while watching Discovery Channel’s Shark Week into a game. For the third year…

Where Is Social Headed Next? Hundreds of Marketers Joined #AdweekChat to Weigh In

Revisit the conversation in our selected transcript

More than 750 marketers from brands and agencies of all sizes turned out on Twitter yesterday for the inaugural #adweekchat, Adweek's one-hour digital conversation about marketing and media. The topic, inspired…

How Are Social Networks Evolving? Join Us for #AdweekChat to Weigh In With Experts

Twitter chat begins at 2 p.m. Eastern today

Sometimes it can feel like the world of social media marketing has grown stagnant, with Facebook holding the throne since 2008 and Twitter long dominating real-time discussion. But as Adweek staff…

How Native Advertising Will Change in 2014

Predictions from the front lines

Native advertising was all the rage this past year, as online publishers and marketers grappled for new (or repackaged) ways to get the attention of ad-weary consumers. Brands and publishers…

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