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Topic: Edelman

How Native Advertising Will Change in 2014 Predictions from the front lines

Native advertising was all the rage this past year, as online publishers and marketers grappled for new (or repackaged) ways to get the attention of ad-weary consumers. Brands and publishers…

December 22, 2013, 10:16 PM EST

Daniel J. Edelman Dies at 92 Founded public relations powerhouse in 1952

Daniel J. Edelman, founder and chairman of the eponymous public relations agency, died today of heart failure, the agency confirmed. He was 92 years old. Edelman founded Edelman, the company, in…

January 15, 2013, 1:04 PM EST

New Nestlé USA Chief Looks for Efficiencies, Driving Sales Media, digital first to be reviewed

Nestlé USA confirmed it has launched an agency review for media and digital planning and buying currently at ZenithOptimedia. The incumbent is part of the consideration process as well as…

December 6, 2012, 6:55 PM EST

Carmichael Lynch Wins Tempur-Pedic Mattress company in Sealy bid

Facing increased competition and shareholder pressure to reduce advertising costs, specialty mattress maker Tempur-Pedic has moved to Minneapolis’ Carmichael Lynch as its lead creative agency. It could not immediately be determined…

December 3, 2012, 12:25 PM EST

Edelman in Control at News Corp. Public about-face comes three days after hiring of PR firm

News Corp.’s damage control offensive—which has visibly ramped up in the past three days—bears the mark of Edelman, the public relations firm it hired three days ago to mop up…

July 15, 2011, 4:32 PM EDT