Topic: Edelman

Edelman Hires Former Leo Burnett Exec, Moves Further Into Ad Agency Territory

Mark Renshaw to lead global brand practice

In 2013, Edelman stunned the public relations industry by reversing its opposition to paid media placements as the world's largest communications firm effectively pivoted into marketing. Today the company further strengthened…

Ad of the Day: Adobe Gets Unlikely Artists to Create Together in Photoshop Campaign

'Collabograms,' from Edelman, begins with a tattoo artist and a gold leaf sign painter

Ask a tattooist and a master of gold-leaf design to collaborate on a work of art themed "Zero Compromise," and what do you get? A gaudy gilded shrine to the…

How Will Smith Changed His Entire Outlook on Life (and Why He's Sorry for Wild Wild West)

Star tells Cannes audience about his quest to live with purpose

CANNES, France—Even before achieving stardom at an impressively young age, Will Smith learned a lesson that would end up shaping his career while taking decades to truly sink in. It happened,…

4 Ways Social Media Can Get Out of the Silo and Truly Evolve Your Marketing

Think mosh pit, not assembly line

Long gone are the early days when social media was the job of an intern or the responsibility of one person in an organization with few resources to support it.…

Jamie Oliver Gives Brands Advice and a Warning: Be Honest and Clear ... Or Else

Unhealthy food is now killing more than starvation, chef says

CANNES, France—Chef and health advocate Jamie Oliver was clearly an audience favorite at the Cannes Lions, but that's not to say he only had kind words for the marketing industry. Asked…

Fears About Innovation Will Impact 87% of Global Consumers' Purchase Decisions

Privacy is on shoppers' minds

An extensive report about attitudes toward innovation suggests that global brands should think twice about taking consumers' privacy for granted—even in a big-data era in which consumers seemingly are giving…

Lowe Profero Sells a New Marketing Model to This Packaged-Foods Player

T. Marzetti Co. shifts to online content publisher

Past relationships sparked the first conversations between Lowe Profero and T. Marzetti Co., a packaged-foods player with some 18 brands. But it was the shop's ideas for changing Marzetti's marketing…

Can Marketers Use Big Data Without Compromising Privacy?

Edelman, Cambridge University aim to find out

How can marketers and public officials balance using data to advance commercial strategies with consumer expectations of how that information should be applied? PR giant Edelman and the University of Cambridge…

Edelman Is the Latest to Connect Brands With Hollywood

Partners with United Talent Agency, United Entertainment Group

Edelman has forged a joint venture with United Talent Agency and United Entertainment Group in the latest bid to combine advertising and Hollywood talent. The new venture is called United Entertainment…

PR Giant Edelman Apologizes for Calling Robin Williams' Death an 'Opportunity'

But says blog post on sparking mental health discussion will remain live

Edelman is usually tapped with helping brands avoid or disentangle themselves from public backlash, but the global PR firm instead found itself in the hot seat this week. At issue was…