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Topic: Dr. Dre

How Beats Used Celeb Marketing to Become Millennials' Favorite Audio Brand

From Justin Bieber to Lil Wayne, these headphones are on everyone's ears

Way back in the distant days of 2010, you might have chanced on a video of Justin Bieber, sitting in a recording studio and speaking—with genuine feeling—about a particular social…

Apple Will Pay $3 Billion for Beats Electronics

Tech giant confirms largest-ever acquisition

Apple has confirmed to the The New York Times that it will purchase Beats Electronics for $3 billion.  Rumors had begun to swirl about an acquisition in early May when the Financial…

7 Concerns About the Apple-Beats Deal

But there's apparently $1 billion reasons Dr. Dre loves it

With Apple reportedly buying his music brand, Dr. Dre is ready for the billionaire title, or as R&B singer Tyrese Gibson said in a video posted online, "The Forbes list…

How Selling Out Can Help or Hurt Your Band

12 case studies of cashing in, blowing up and facing the music

Musicians have always struggled with whether licensing their music or becoming a spokesperson for a brand will affect the relationship they have with their fans. Some artists have been able…

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