Topic: Dodge

Time Warner’s Media Lab Knows What You Like to Watch Dodge’s ‘Farmer’ spot blew up Twitter, but Hyundai got your attention

Time Warner’s media lab got a chance to flex its brain on Super Sunday—along with Innerscope research, the neuromarketing nerve center brought in 40 people to its biometric lab and…

February 4, 2013, 4:19 PM EST

Let It Bleed: UFC Is Big Business for Fox Network sells out sixth MMA card, doubles up on clients

The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…

January 25, 2013, 2:37 PM EST

Dodge Dart's Gift Registry Lets Friends and Family Help You Buy a Car W+K unveils new TV spot, too

Quick-witted, energetic and amusingly excessive, Wieden + Kennedy's TV campaign for the Dodge Dart has quietly become one of the most entertaining on the air. Now, agency and client are…

January 23, 2013, 8:56 AM EST

Dodge Goes Back to High School Dart to be featured prominently in Video Game High School Web show

Producing good branded entertainment content is tough. Producing branded entertaiment that young male gamer types will watch—good luck. But what if you just make your brand a character in a Web…

January 8, 2013, 12:58 PM EST

Syfy Lures Dodge With Defiance Online game will hit the market April 1

Defiance is coming April 1, and it's coming in a Mad Maxed-out Dodge Challenger. The massively multiplayer online game will drop at the beginning of the cruelest month, two weeks…

January 7, 2013, 7:29 AM EST

Top 10 Commercials of the Week: Aug. 31- Sept. 7 These spots traveled to the future, hopped in a box and demonstrated proper condom use

This week, a tablet computer came to life, a douchey date on a boat got soaked, and a pup with a taste for car keys learned a lesson.  Many of the…

September 7, 2012, 8:49 AM EDT

Dodge Travels to the Year 3000 for Advice on High-Tech Cars Another rapid-fire Dart spot from W+K

Dodge might not actually be able to travel a thousand years into the future to harness the best technology for its cars, as it pretends to do in this new…

September 6, 2012, 11:56 AM EDT

Ad of the Day: Dodge W+K shows you the ideas, engineering and wry humor that went into the 2013 Dart

What do you need to create a groundbreaking compact car? Smart people, great ideas—and a healthy sense of humor. That's according to this entertaining 90-second spot from Wieden + Kennedy in…

July 16, 2012, 10:25 AM EDT

Dodge's Hidden-Vehicle Contest Doesn't Quite Go as Planned Two of the three searches hit potholes

Taking ad campaigns into the real world is exciting. It can also be risky, because, you know, you run into these unpleasant creatures known as human beings, who always mess…

September 27, 2011, 1:03 PM EDT