Topic: Dodge

Freddie Wong Wants to Build the Next MTV (Maybe)

YouTube star: TV networks want us, but can't do what we do

Freddie Wong is one of biggest content creators on YouTube. His videos, which blend video game themes, action movies and cool special effects, have attracted millions of fans. And last year,…

Collective Digital Studios Looks for Web Series Breakout With VGHS 2

YouTube show returns with bigger production and marketing budget, major sponsors

The online ad world is practically begging for media companies to market Web shows like the TV and movie businesses do. At the same time, the industry is also craving…

Juicy Couture Saw an 18% Site Traffic Lift From YouTube Partners

Data shows promise for an old video program that's getting a new twist

Last week Google announced it had invited brands to become YouTube Partners—helping the Cokes and Doves of the world build outing their own robust content strategies. Up until that point, if…

Ad of the Day: Dodge

The Charger is tough enough that you'll still be using it to outrun aliens in 2046

It's the rare commercial that you wish went on longer. But such is the case with this 30-second Dodge Charger spot advertising the Chrysler brand's tie-in with the groundbreaking TV…

Syfy Bets $105m on a TV Series and Video Game [Updated]

Takes big swing on apocalyptic space Western

At the risk of stating the obvious, $105 million is a lot of money. That’s about what Comcast and NBCUniversal have shelled out on the new Syfy series and video…

Time Warner’s Media Lab Knows What You Like to Watch

Dodge’s ‘Farmer’ spot blew up Twitter, but Hyundai got your attention

Time Warner’s media lab got a chance to flex its brain on Super Sunday—along with Innerscope research, the neuromarketing nerve center brought in 40 people to its biometric lab and…

Let It Bleed: UFC Is Big Business for Fox

Network sells out sixth MMA card, doubles up on clients

The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…

Dodge Dart's Gift Registry Lets Friends and Family Help You Buy a Car

W+K unveils new TV spot, too

Quick-witted, energetic and amusingly excessive, Wieden + Kennedy's TV campaign for the Dodge Dart has quietly become one of the most entertaining on the air. Now, agency and client are…

Dodge Goes Back to High School

Dart to be featured prominently in Video Game High School Web show

Producing good branded entertainment content is tough. Producing branded entertaiment that young male gamer types will watch—good luck. But what if you just make your brand a character in a Web…