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Topic: Do Not Track

Mozilla Decision Harms More Than Just Advertisers

If cookies get blocked, the Internet will become far more costly to consumers

If technology ideologues don’t start heeding the warnings of the businesses that pay for the Internet’s incredible diversity, consumers worldwide will soon be left holding a bill that they didn’t…

Do Not Track Advocate Mozilla Supports Some Tracking

Advertisers see Web company's move as ironic

Mozilla is taking an "everyone but me" approach to Do Not Track. While the browser company is working on a plan to block third-party cookies from tracking people's Web activity,…

Turmoil Surfaces in the Do Not Track Group

Process disagreement may derail goal of consensus

Few participants in the W3C's tracking protection working group are happy with the way things are going. And now a controversy around process has erupted just as the group is…

W3C Group Rejects Industry Do Not Track Proposal

Consensus elusive as adoption deadline nears

The advertising industry suffered a setback late last night when the Tracking Protection Working Group of the World Wide Web Consortium rejected the Digital Advertising Alliance's draft proposal for a…

Mozilla Moves Ahead With Do Not Track Browser

IAB calls the move a 'nuclear first strike'

Much to the disappointment of the digital advertising establishment, Mozilla is going ahead with plans to automatically block third-party cookie tracking in its Firefox browser. Mozilla first announced its Do Not…

The IAB and Mozilla Clash—in Person

Luma's Kawaja surprises IAB CEO on stage

The Interactive Advertising Bureau’s CEO Randall Rothenberg has had a very public disagreement with Mozilla over the browser’s decision to automatically block ad cookies in recent months. On Tuesday, Rothenberg…

What Exactly Does ‘Do Not Track’ Mean?

Digital Advertising Alliance is fighting misinformation

The digital ad business last month took a beating from Sen. Jay Rockefeller (R-W.Va.) during the Commerce committee’s eighth privacy hearing in the past 18 months. Rockefeller, a big proponent…

Do Not Track Framework Doc Stirs Controversy Ahead of W3C Meeting

Document was not a DAA proposal, W3C co-chair explains

A document distributed to members of the international group trying to come up with a Do Not Track standard is causing a lot of fuss, dividing meeting attendees even before…

Rockefeller Goes On a Do Not Track Rant in Hearing

Advertisers have tough time defending self-regulation

Sen. Jay Rockefeller (D-W.Va.) started and ended the Do Not Track hearing off with a rant, one that anyone who attended the commerce chairman’s previous seven privacy hearings knows all…

Digital Ad Biz to Defend Self-Regulation at Do Not Track Hearing

Privacy groups complain progress is too slow

The Do Not Track privacy hearing called by Sen. Jay Rockefeller for Wednesday before the commerce committee is bound to feature some fireworks. That's because Rockefeller has shown himself to be…

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