Topic: Digitas

Omnicom Adds to Continue Winning Streak

Incumbent Ocean Media did not participate in review

Omnicom media networks continued their winning streak, with OMD adding after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search. Earlier…

Why Brands Need to Skip the Ads and Start Telling Stories

Don’t get in the way of what consumers want, be what they want

You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C'mon, you know you want to. We all do. While the stats vary, there's evidence that…

Are Buick and GMC's Creative Accounts in Review?

RFP said to be circulating in an agency search

Sources speculate that a blind RFP making the rounds is an outreach from General Motors on behalf of its Buick and GMC brands, which are currently handled by Leo Burnett…

Q&A: Marketing Vp Anne-Marie Kline Lets Customers Tell Living Proof's Story

It's not just wash, rinse, repeat for the hair brand

Specs Anne-Marie Kline Current gig Vp, global marketing, Living Proof Previous gig Svp, social content, Digitas Twitter @amkline Age 46 Adweek: What attracted you to Living Proof when you joined one year ago? Anne-Marie Kline: I had been…

5 Keys to Surviving (and Maybe Even Enjoying) Your First New-Business Pitch

It's about building a team, not a perfect PowerPoint deck

Congratulations! You've volunteered (or, more likely, have been volunteered) to work on a pitch. I've been there. As part of our agency's new business team, I've spent years working on…

Step Aside, Creators. Brands Are Taking Over YouTube

40 billion views for the top 100 companies

The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that's grown from 1,400 YouTubers and their rabid fans, to 20,000…

How to Sell a TV Show Today

The upfront may look different, but it’s as important as ever

The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere. As tradition dictates,…

Google's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves

Shopping ads and text formats drive revenue

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even…

Tide's Game of Thrones Social Play Shows It's Not Afraid of a Little Blood

Infographic is just the latest example

The creatives behind Tide's recent social media endeavors seem to be fans of Hershell Gordon Lewis, the horror movie industry's "Godfather of Gore" and a longtime direct marketing copywriter for…

Miller Lite Enlists Twitter for First-Ever User-Generated Commercial

Incentivizes social sharing with prizes

MillerCoors-owned Miller Lite is banking on consumers sharing all of their beer-guzzling photos on Twitter this summer for the brand’s first tweet-to-win contest. The "Show Us Your Miller Time" summer campaign…