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Topic: Delta

Ad of the Day: Delta Stuffs the Entire Internet Into Its Latest Brilliant Safety Video

Meme-iest way to travel

Delta claims to have made the "Internetest in-flight safety video on the Internet." And by Keyboard Cat, I think they're right. Where else, after all, will you see a cat…

Emirates Is the World's Most Glamorous Airline

The American-bound carrier has rivals feeling turbulence

By now, we’ve all seen the ads and read the glowing magazine profiles about the world’s most luxurious airline, Dubai-based Emirates: the flat beds in private quarters, the lobster and…

BuzzFeed Goes In-House With DigitasLBi for Branded Content

Agency proclaims a 'fearless investment in creativity'

DigitasLBi is partnering with BuzzFeed and Epic Digital to develop digital branded content, the companies revealed at the NewFronts this afternoon in New York. First of all, DigitasLBi and BuzzFeed will…

InMobi Hires Former Digitas Star

Stephanie Sarofian steers mobile toward programmatic options

InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run. Based in the mobile ad network's New York office, she…

Wieden + Kennedy N.Y. Fills Top Strategy Post

Erik Hanson returns

The in-again, out-again Erik Hanson is in again at Wieden + Kennedy in New York—this time as director of strategic planning. From 2009 to 2012, Hanson worked as a planning director…

Razorfish Opens San Francisco Lab for Emerging Retail Experiences

Follows successful space in Atlanta

There’s no shortage of specialists out there to help make the digital dreams of retailers a reality. As the concept of the fully digitized store spreads, agencies including AKQA, iCrossing…

Brands Buy Real-Time Mobile Ads Based on the Weather

Ace Hardware, Taco Bell, Seamless

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using…

What Advertising Do You Admire and Why?

Creative chiefs at 4A's confab cite an app, packaging, TV ads

A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why? For Co: Collective's Tiffany Rolfe, it's app that…

Microsoft Rolls Out Windows 8 Ads

Four unique in-app ad treatments for brands like Jeep, Paramount, Delta

Microsoft’s goals with Windows 8 and its Surface tablet are nothing if not lofty. The company wants to reboot computing, provide a serious challenge to Apple and, oh, revolutionize digital…

Portrait: MKG

The digital agency knows how to use social media to give brands that patina of cool

Specs Who From left, Dave Brown, director of digital strategy; Maneesh Goyal, founder, CEO; and Lauren Austin, creative director What Events marketing agency Where New York offices One sure way to make your brand…

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