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Topic: Delta

How Brands Are Using Social Media to Make a Splash With Summer Fridays

Delta, Leinenkugel and Spotify roll out efforts

Google and Priceline.com surveyed 15,723 Americans last year and learned that just 8 percent take "Summer Fridays," or the privilege of getting a free day off—thanks, boss—or at least leaving…

Twitter Makes Direct Messaging and Consumer Feedback Easier for Brands

Delta and Starbucks are on board

Airlines and retailers often tout Twitter's real-time, customer service capabilities, so they should be happy to learn that the social platform just made their jobs a little easier. Twitter today…

Delta Will Get Some Mets Fans to the World Series, by Boat

Superfans can sail to Citi Field

The Fall Classic makes its return to Queens tonight, when the New York Mets play the first World Series game at Citi Field, which opened in 2009. And Delta is…

Our Brand Genius Honorees Are Building Engagement With Marketing That Defies Avoidance

Charting a new course

These are strange and interesting days for brand marketers. Fragmentation among screens continues unabated and consumers have more sophisticated tools than ever for avoiding marketing messages they find horrendous, interruptive…

Ad of the Day: W+K's Grand New Delta Spot Is Very Poetic, and a Bit Unsettling

Donald Sutherland's voiceover imparts an indomitable spirit

This new Delta commercial from Wieden + Kennedy in New York spends 45 of its 60 seconds staring at the ground, yet it's the most high-concept airline ad in a…

Ad of the Day: Delta Stuffs the Entire Internet Into Its Latest Brilliant Safety Video

Meme-iest way to travel

Delta claims to have made the "Internetest in-flight safety video on the Internet." And by Keyboard Cat, I think they're right. Where else, after all, will you see a cat…

Emirates Is the World's Most Glamorous Airline

The American-bound carrier has rivals feeling turbulence

By now, we’ve all seen the ads and read the glowing magazine profiles about the world’s most luxurious airline, Dubai-based Emirates: the flat beds in private quarters, the lobster and…

BuzzFeed Goes In-House With DigitasLBi for Branded Content

Agency proclaims a 'fearless investment in creativity'

DigitasLBi is partnering with BuzzFeed and Epic Digital to develop digital branded content, the companies revealed at the NewFronts this afternoon in New York. First of all, DigitasLBi and BuzzFeed will…

InMobi Hires Former Digitas Star

Stephanie Sarofian steers mobile toward programmatic options

InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run. Based in the mobile ad network's New York office, she…

Wieden + Kennedy N.Y. Fills Top Strategy Post

Erik Hanson returns

The in-again, out-again Erik Hanson is in again at Wieden + Kennedy in New York—this time as director of strategic planning. From 2009 to 2012, Hanson worked as a planning director…

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