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Topic: Dancing with the Stars

Bethany Mota: Great Content Creators Focus on Their Viewers, Not on Stardom YouTube star shares 5 thoughts on success

Nineteen-year-old Bethany Mota—one of the young women featured in YouTube's star campaign—never thought she would have her own clothing line at Aéropostale or be a guest judge on Project Runway,…

November 13, 2014, 3:51 PM EST

Time Slot Showdown of the Week: Monday, 8 p.m. 2 Broke Girls (CBS) vs. The Voice (NBC) vs. Dancing With the Stars (ABC)

After landing half of this fall's NFL Thursday Night Football package, CBS wisely decided against leaving broadcast's top-rated series, The Big Bang Theory, on the sidelines until regular Thursday night…

October 27, 2014, 5:49 PM EDT

Dancing Miscue by Olympian Tops Nielsen Twitter Ratings 'Love & Hip Hop Hollywood' finishes a strong second

As the new TV season gets underway, there were some surprising results in the Twittersphere recorded by ratings service Nielsen. ABC's Dancing With the Stars topped this week's Nielsen Twitter…

September 23, 2014, 5:06 PM EDT

4 Things Marketers Should Know About This Season of Dancing With the Stars How and when to leverage the show's star power

By David Schwab, managing director of Octagon First Call Entering its 19th season tonight, ABC's Dancing With the Stars features a new judge (former pro dancer turned actress Julianne Hough), a…

September 15, 2014, 3:40 PM EDT

Mercedes' Key to Instagram Success: Drive With the Doors Open How an auto brand cracked our social-video top 10

While the National Basketball Association sits atop the VideoWatch/Shareablee top 10 rankings for brands for the third week in a row, per usual, our list has a new entry that's…

May 22, 2014, 4:39 PM EDT

How I Met Your Mother Finale Soars Record ratings, even if fans didn’t think the capper was legen … wait for it … dary

Pop quiz: In the series finale of CBS’ How I Met Your Mother, the titular mom is revealed to be: a) a MacGuffin b) a red herring c) the Yellow [Umbrella] King d) a nice,…

April 1, 2014, 12:20 PM EDT

Marketing Predictions for Season 18 Cast of Dancing With the Stars Who can make the leap from ballroom to branding star?

By David Schwab, Octagon First Call Season 18 of Dancing With the Stars kicks off Monday night with some big changes—most notably, Erin Andrews is the new co-host, replacing Brooke Burke.…

March 17, 2014, 11:38 AM EDT

CBS Soars With Rudolph the Red-Nosed Reindeer Misfits and weirdos win Tuesday night

There are three certainties to be gleaned from the classic Rankin/Bass holiday special Rudolph the Red-Nosed Reindeer: 1) Bumbles bounce, 2) Santa’s workshop is a hotbed of discrimination and sexism, and…

November 27, 2013, 1:28 PM EST

Seasonal Stumbles for Monday Night’s Hottest Series The Voice, The Blacklist, Sleepy Hollow dip in first week of November sweeps

Monday night’s biggest broadcast shows are starting to settle into their seasonal troughs … a pattern that unfortunately coincides with the first full week of November sweeps. According to Nielsen live-plus-same-day…

November 5, 2013, 2:07 PM EST

Fifty Shades of Grey: Broadcast Audience Older Than Ever Ratings hold up while viewers continue to age out of the demo

Call it déjà view. With three weeks of Nielsen data in the books, the 2013-14 broadcast TV season is shaping up to be a carbon copy of last year’s campaign. Ratings…

October 16, 2013, 3:28 PM EDT

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