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Topic: Dancing with the Stars

8 Popular U.S. Shows That Got Their Start Overseas

From Jane the Virgin to House of Cards, these ideas hit it big in America

Jane the Virgin, the CW hit, owes its success to many—not the least of which is its star (and Adweek cover girl) Gina Rodriguez, who took home a Golden Globe…

Bethany Mota: Great Content Creators Focus on Their Viewers, Not on Stardom

YouTube star shares 5 thoughts on success

Nineteen-year-old Bethany Mota—one of the young women featured in YouTube's star campaign—never thought she would have her own clothing line at Aéropostale or be a guest judge on Project Runway,…

Time Slot Showdown of the Week: Monday, 8 p.m.

2 Broke Girls (CBS) vs. The Voice (NBC) vs. Dancing With the Stars (ABC)

After landing half of this fall's NFL Thursday Night Football package, CBS wisely decided against leaving broadcast's top-rated series, The Big Bang Theory, on the sidelines until regular Thursday night…

Dancing Miscue by Olympian Tops Nielsen Twitter Ratings

'Love & Hip Hop Hollywood' finishes a strong second

As the new TV season gets underway, there were some surprising results in the Twittersphere recorded by ratings service Nielsen. ABC's Dancing With the Stars topped this week's Nielsen Twitter…

4 Things Marketers Should Know About This Season of Dancing With the Stars

How and when to leverage the show's star power

By David Schwab, managing director of Octagon First Call Entering its 19th season tonight, ABC's Dancing With the Stars features a new judge (former pro dancer turned actress Julianne Hough), a…

Mercedes' Key to Instagram Success: Drive With the Doors Open

How an auto brand cracked our social-video top 10

While the National Basketball Association sits atop the VideoWatch/Shareablee top 10 rankings for brands for the third week in a row, per usual, our list has a new entry that's…

How I Met Your Mother Finale Soars

Record ratings, even if fans didn’t think the capper was legen … wait for it … dary

Pop quiz: In the series finale of CBS’ How I Met Your Mother, the titular mom is revealed to be: a) a MacGuffin b) a red herring c) the Yellow [Umbrella] King d) a nice,…

Marketing Predictions for Season 18 Cast of Dancing With the Stars

Who can make the leap from ballroom to branding star?

By David Schwab, Octagon First Call Season 18 of Dancing With the Stars kicks off Monday night with some big changes—most notably, Erin Andrews is the new co-host, replacing Brooke Burke.…

CBS Soars With Rudolph the Red-Nosed Reindeer

Misfits and weirdos win Tuesday night

There are three certainties to be gleaned from the classic Rankin/Bass holiday special Rudolph the Red-Nosed Reindeer: 1) Bumbles bounce, 2) Santa’s workshop is a hotbed of discrimination and sexism, and…

Seasonal Stumbles for Monday Night’s Hottest Series

The Voice, The Blacklist, Sleepy Hollow dip in first week of November sweeps

Monday night’s biggest broadcast shows are starting to settle into their seasonal troughs … a pattern that unfortunately coincides with the first full week of November sweeps. According to Nielsen live-plus-same-day…

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