Dan Marino | Adweek
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Topic: Dan Marino

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Get Real Forget the celebs. Marketers are using ordinary folks to give their ads a dose of realism

For years, few brands were associated with golf more than Buick—and no player was associated with golf more than Tiger Woods. The automaker reportedly paid Woods north of $50 million…

May 1, 2012, 6:08 AM EDT

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