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Topic: Consumer Stunts

Man Puts Up Billboards All Over L.A. Telling Celebrities to Stop Getting Divorced

Tired of the bad example

Upset about his daughter's divorce, and convinced she was influenced by the stellar example our celebrities are setting in that regard, J. Robert Butler bought some billboards. The founder and president…

Would You Recognize a Loved One Dressed Like the Homeless? These People Didn't

Hidden-camera stunt aims to 'make them visible'

Most city dwellers tend to avoid eye contact with the homeless, a fact that made one advocacy group wonder: Would you recognize your own relatives if they were living on…

1973 Personals Ad Reminds You Trolling Was a Thing Even in 1973

Man misses girlfriend, or does he?

Ahh, the good old days, when men were men, women were women, the Internet didn't exist and one had to troll at a much slower pace. According to this personals ad…

How Do You Break Through Apathy? One Agency Tries for Rage

Stunt tricks Londoners into rallying for the poor

Pleas to help the poor are usually ignored. So what if you turned things around and started advocating against the poor? Would anyone come to their defense? Publicis London put that…

Here's What Happens When You Ask Netflix to Go to Prom With You

Teen's tweet leads to a memorable, movie-fueled night

Muthana Sweis, a student at Marist High School in Chicago, took two dates to his junior prom—and one of them was Netflix. In a January tweet, the 17-year-old asked the company…

Woman's Newspaper Ad Calling Out Her Cheating Husband Is a Thing of Beauty

'I would like to say congratulations'

If you need any passive-aggressive copywriting done, contact Timeshia Brown, a Texas woman whose revenge ad on her cheating husband is an absolute classic of the form. The ad reads: "I…

Mom Begs Son to Come Home for Chinese New Year in Front-Page Newspaper Ad

That's one way to reach him

A mother bought a full-page ad on the front cover of the Chinese Melbourne Daily—a newspaper for the Australian city's Chinese community—begging her son to come home for Chinese New…

Man Develops Sweet, Hilarious Friendship With Applebee's Facebook Page

Chip Zdarsky gets sucked in

The Applebee's in Barrie, Ontario, has a Facebook strategy that's familiar for chain restaurants. It posts a lot of images of food and asks the blandest questions imaginable of its…

Man Proposes to Woman Through Chivalrous Video Game He Built Himself

Robert Fink's knight rescues princess

In recent years, we've seen guys propose marriage through infographics, banner ads and crowdsourcing. But Oregon 3-D artist Robert Fink outscores them all with this impressive multi-level video game he…

Man Dresses Up Like Local Realtors and Plasters His Face on Their Ads

There goes the neighborhood

Sometimes, the combination of creative talent and too much free time can lead to some truly odd projects. Case in point: designer Phil Jones, who has been replacing realtor ads…

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