Topic: Communications

How Treating Consumers Like Partners Will Rescue Advertising From Itself

Ad Blocking will cease if respect is established

Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer…

Data Points: Social Butterflies

Face-to-face is still the preferred way to communicate with friends and family

As much as we're attached to our screens, we still prefer looking people in the eye when we communicate. According to a survey by Ipsos MediaCT's Motion Picture Group of…

Portrait: Jackson & Partners

After the decline of Detroit, this trio is making a fresh start there—and hoping to bring back jobs

Specs Who From left, partners Randy Easterbrook, Mike Jackson and Gary Topolewski What Marketing and communications agency Where Detroit offices Detroit isn’t the advertising mecca it used to be. Despite that, this summer, Mike…