Topic: CMT

Why CMT Picked Up Nashville From ABC, and When the Show Could Debut

Network president explains big swing

CMT president Brian Philips wasn't kidding when he told Adweek in March prior to his network's upfront presentation that the country-themed network's move into scripted series this year for the first time…

Nashville Will Move to CMT for Season 5 After ABC Gave It the Ax

Hulu gets exclusive streaming rights

Nashville is back from the dead. The Connie Britton and Hayden Panettiere drama, which ABC canceled last month after four seasons, is moving to CMT for Season 5. CMT will air…

Viacom Is Turning NYC Buildings Into Billboards to Combat Gender and Racial Bias

PSAs also tackle education and veterans' health

Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly…

CMT Branches Out Into Scripted Series, and TV Land's Rebrand Draws Younger Viewers

Viacom networks unveil year's plans at joint upfront

One day after Nickelodeon kicked off the 2016-2017 upfront season, the other two networks in the Viacom Kids and Family Group, CMT and TV Land, made their respective pitches to…

How a Country Music Awards Show Could Be Meerkat's Mainstream Moment

Offers front-row view with CMT and Mountain Dew

Meerkat says consumer appetite for its livestreaming app is growing, claiming that users are spending 30 percent more time each week watching and socializing. Tonight, the 3-month-old tech player will…

How to Sell a TV Show Today

The upfront may look different, but it’s as important as ever

The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere. As tradition dictates,…

Chelsea Handler Will Produce CMT's First Nightly Talk Show

Plus, some star-driven comedies

CMT packed its 2015 upfront with stars: singer Darius Rucker performing at the upfront presentation at New York's TimesCenter, and the stars of the network's slate of new shows, including…

Viacom Partners With Headphones Company to Promote Independent Music

'Music Independence Day' to take over MTV, CMT and VH1

For 12 hours on July 4, MTV, CMT and VH1 are going to be all about music. The networks' owner, Viacom, and the headphones company Monster DNA are teaming up to…

You Endure More Commercials When Watching Cable Networks

Compared to broadcast

Is the viewer in the bathroom during your prime-time ad? If that ad is on CMT, there’s a good chance he is. If it runs on Bravo, she’ll be more…

Viacom Assembles Mobile Ad Sales Team for Music and Entertainment

New unit to sell for MTV, VH1, Comedy Central

Viacom tapped the Weather Channel's Pete Chelala and its own Deborah Schlessinger-Brett (formerly director of new business for Nickeolodeon) to run its newly created mobile ad sales team for music…