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Topic: CMT

How to Sell a TV Show Today

The upfront may look different, but it’s as important as ever

The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere. As tradition dictates,…

Chelsea Handler Will Produce CMT's First Nightly Talk Show

Plus, some star-driven comedies

CMT packed its 2015 upfront with stars: singer Darius Rucker performing at the upfront presentation at New York's TimesCenter, and the stars of the network's slate of new shows, including…

Viacom Partners With Headphones Company to Promote Independent Music

'Music Independence Day' to take over MTV, CMT and VH1

For 12 hours on July 4, MTV, CMT and VH1 are going to be all about music. The networks' owner, Viacom, and the headphones company Monster DNA are teaming up to…

You Endure More Commercials When Watching Cable Networks

Compared to broadcast

Is the viewer in the bathroom during your prime-time ad? If that ad is on CMT, there’s a good chance he is. If it runs on Bravo, she’ll be more…

Viacom Assembles Mobile Ad Sales Team for Music and Entertainment

New unit to sell for MTV, VH1, Comedy Central

Viacom tapped the Weather Channel's Pete Chelala and its own Deborah Schlessinger-Brett (formerly director of new business for Nickeolodeon) to run its newly created mobile ad sales team for music…

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