Charles Schwab | Adweek

Topic: Charles Schwab

Reinventing the Banner Ad Interactivity encourages users to pay attention

It’s hard to ignore banner ads. But whether your eyes linger—or if you even remember what the ads were promoting—is a different story. In order to get that much-desired attention,…

March 26, 2014, 11:52 AM EDT

Adidas Makes Gains Among Black Consumers, L'Oréal Lags Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

July 26, 2013, 7:17 AM EDT

LinkedIn Unveils Sponsored Updates for Desktop and Mobile Professional social net keeps building ad business

LinkedIn today debuted a sponsored updates offering that it started testing in January, continuing a steady monetization march of its 225-million-users-strong business professionals social net. Companies and other organizations with LinkedIn…

July 23, 2013, 11:56 AM EDT

Charles Schwab Completes Creative Search Crispin outstrips Fallon for lead role

Charles Schwab has hired Crispin Porter + Bogusky as its new lead creative agency. The selection came after a review that began in September. Four agencies pitched the business and Charles…

February 7, 2013, 3:17 PM EST

Charles Schwab Narrows Creative Search Two agencies remain in the hunt

Charles Schwab has narrowed the field in its creative review. The incumbent, Havas Worldwide, has been cut from the company's creative review along with Venables Bell & Partners, leaving two remaining…

December 13, 2012, 3:13 PM EST

4 Finalists Emerge in Charles Schwab Review Incumbent Havas remains in contention

Four agencies have advanced to the final round of Charles Schwab's creative review. The shops have been briefed and have began preparing for final presentations, according to a source. In addition to…

November 7, 2012, 7:17 AM EST

Charles Schwab Search Follows CMO Switch Creative review is expected to take 3 months

The biggest cliché about advertising reviews is that they’re triggered by turnover in marketing leadership, which appears to be the case for Charles Schwab. The review begins two weeks after the…

September 20, 2012, 12:05 PM EDT

Charles Schwab Confronts Impulse Buying Firm's founder stars in new social campaign

Don't spend $200 on a rabbit mask at a renaissance fair, says Charles Schwab. Invest the cash instead. The financial services company launched Tuesday "Oh Chuck! I Blew My Cash," a…

May 29, 2012, 2:40 PM EDT