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Topic: Charles Schwab

Ad of the Day: Meet Charles Schwab's New Intelligent, Nonhuman Pitchman

CP+B builds embodiment of the company's robo-adviser

Charles Schwab gets replaced by a robotic pitchman in Crispin Porter + Bogusky's new campaign introducing a digital platform called Schwab Intelligent Portfolios. A stylized, British-accented, boxy digital monitor has the…

The Last of Havas Worldwide's Schwab Business Is in Review

Includes ads for Active Trader, optionsXpress

The remaining Charles Schwab trading service work at Havas Worldwide is up for grabs after Havas landed competitor TD Ameritrade in May. The assignment covers offerings like Active Trader and optionsXpress,…

Havas Worldwide Wins TD Ameritrade's Account

Online player spends $100 million in media annually

TD Ameritrade has found a new lead creative agency. Havas Worldwide has landed the account after a review in which the other finalists were the New York offices of FCB Garfinkel…

Reinventing the Banner Ad

Interactivity encourages users to pay attention

It’s hard to ignore banner ads. But whether your eyes linger—or if you even remember what the ads were promoting—is a different story. In order to get that much-desired attention,…

Adidas Makes Gains Among Black Consumers, L'Oréal Lags

Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

LinkedIn Unveils Sponsored Updates for Desktop and Mobile

Professional social net keeps building ad business

LinkedIn today debuted a sponsored updates offering that it started testing in January, continuing a steady monetization march of its 225-million-users-strong business professionals social net. Companies and other organizations with LinkedIn…

Charles Schwab Completes Creative Search

Crispin outstrips Fallon for lead role

Charles Schwab has hired Crispin Porter + Bogusky as its new lead creative agency. The selection came after a review that began in September. Four agencies pitched the business and Charles…

Charles Schwab Narrows Creative Search

Two agencies remain in the hunt

Charles Schwab has narrowed the field in its creative review. The incumbent, Havas Worldwide, has been cut from the company's creative review along with Venables Bell & Partners, leaving two remaining…

4 Finalists Emerge in Charles Schwab Review

Incumbent Havas remains in contention

Four agencies have advanced to the final round of Charles Schwab's creative review. The shops have been briefed and have began preparing for final presentations, according to a source. In addition to…

Charles Schwab Search Follows CMO Switch

Creative review is expected to take 3 months

The biggest cliché about advertising reviews is that they’re triggered by turnover in marketing leadership, which appears to be the case for Charles Schwab. The review begins two weeks after the…

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