Topic: Calvin Klein

Why Legendary Fashion Photographer Mario Testino Is Embracing Digital Media

Clio winner on memorable ads and building his brand

Specs Current gig Fashion photographer, philanthropist and founder of creative agency MarioTestino+ Instagram @mariotestino Age 61 What does winning a Clio lifetime achievement award mean to you? It means a lot to win a…

Stephen Colbert, Kelly Ripa and Other TV Stars Recall Their Most Memorable Commercials

From Super Bowl spots to local hair salon ads

Many of fall TV's biggest stars have one thing in common: They appeared in commercials early (and sometimes, not-so-early) in their career as they tried to break into Hollywood. Earlier…

Despite Backlash, Calvin Klein Keeps Its Racy New Ads Online

Brand is staying silent and deleting nothing (nsfw)

Calvin Klein surely knew its new ad campaign would ruffle some feathers, which is probably why it's choosing to weather the storm of online outrage rather than back down on…

How 'The Americans' Chooses Its ‘80s Ads, Like Brooke Shields’ Iconic Calvin Klein Spot

Plus, the ones that didn’t make it into the FX drama

After spending four seasons making one of TV's best shows, The Americans showrunners Joe Weisberg and Joel Fields are pretty confident in their ability to determine what's best for the…

Q&A: Mark Wahlberg on His Journey From Hip Hop to Hollywood to Hamburgers

How the multi-talented star has learned to balance his brand

Mark Wahlberg took the advertising world by storm in 1992, thanks to his provocative, indelible Calvin Klein underwear campaign, which was shot by the late Herb Ritts. He's been surprising…

Why We're All So Stoked for the '90s

Marketers and TV execs join the cultural obsession with a calmer time

Beck wins the Grammy Award for Album of the Year, Missy Elliott plays the Super Bowl halftime show, and Suge Knight is up to no good. The cool kids are…

Are Brands Finally Tiring of All Those Sexy Super Bowl Ads?

For effectiveness, it's best not to have skin in the game

Sex's ability to sell brands is often seen as an article of faith in the ad business, and the Super Bowl is the biggest house of worship. Ever since Noxema first…

Q&A: Why Brands and Celebs Turn to Coty to Create Their Fragrances

Marketing chief Steve Mormoris on selling seduction

When a celebrity launches a fragrance, it is Coty to whom they turn. And when Coty sought to reinvigorate its fragrance division last year, it was to Steve Mormoris that…

Want to Sell a Dorky Product? Just Add Electric Guitars

From polyester slacks to milk

Fifty years ago, a clothing company called Glen Oaks Industries, renting office space in a faded building on 34th Street, was battling it out with countless other brands in New…

Men’s Fitness Lets Readers Sample Scents

Sales of male grooming products continue to grow

Scent-loving guys will find a bonus in the November issue of Men’s Fitness: fragrance samples in the editorial pages. Global sales of men’s grooming products have grown an average of 6…