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Topic: Calvin Klein

Why We're All So Stoked for the '90s

Marketers and TV execs join the cultural obsession with a calmer time

Beck wins the Grammy Award for Album of the Year, Missy Elliott plays the Super Bowl halftime show, and Suge Knight is up to no good. The cool kids are…

Are Brands Finally Tiring of All Those Sexy Super Bowl Ads?

For effectiveness, it's best not to have skin in the game

Sex's ability to sell brands is often seen as an article of faith in the ad business, and the Super Bowl is the biggest house of worship. Ever since Noxema first…

Q&A: Why Brands and Celebs Turn to Coty to Create Their Fragrances

Marketing chief Steve Mormoris on selling seduction

When a celebrity launches a fragrance, it is Coty to whom they turn. And when Coty sought to reinvigorate its fragrance division last year, it was to Steve Mormoris that…

Want to Sell a Dorky Product? Just Add Electric Guitars

From polyester slacks to milk

Fifty years ago, a clothing company called Glen Oaks Industries, renting office space in a faded building on 34th Street, was battling it out with countless other brands in New…

Men’s Fitness Lets Readers Sample Scents

Sales of male grooming products continue to grow

Scent-loving guys will find a bonus in the November issue of Men’s Fitness: fragrance samples in the editorial pages. Global sales of men’s grooming products have grown an average of 6…

Gay Advertising’s Long March Out of the Closet

Same-sex imagery is much older than you think

James Cash Penney, the son of a Baptist minister and founder of one of America’s enduring retail empires, probably rolled over in his grave. Tucked in the glossy pages of JCPenney’s…

For Marketers, Sentimentality Trumps Slapstick

From Ram to Subaru

Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup…

Taco Bell, Doritos Dominated Super Bowl Social Media

Paul Rudd and Samsung buzzier than Beyoncé and Pepsi

From Beyoncé to the blackout to the 49ers last-minute comeback, Super Bowl XLVII gave social media users plenty to talk about. But it was reactions to the night’s ads that…

Super Bowl Teams' Fans Pick Favorite Brands

Baltimore likes BlackBerry, San Fran digs Calvin Klein

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on…

Calvin Klein, Speed Stick to Make Super Bowl Advertising Debuts

Two :30s are all about the underwear

Two more brands are joining the Super Bowl advertising party for the first time—with a pair of ads that really get into underwear. Calvin Klein and Colgate-Palmolive deodorant brand Speed Stick…

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