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Topic: Bud Light

Anheuser-Busch InBev Has a New U.S. Vice President of Marketing

Marcel Marcondes shifts into role as Jorn Socquet goes global

Anheuser-Busch InBev has named Marcel Marcondes as its new U.S. vice president of marketing, effective Jan. 1, 2017.  Marcondes will transition to the new role from his current position of global…

Amid Disappointing Sales, Bud Light Calls for an Early End to Its Rogen-Schumer Campaign

Brand will focus on Lady Gaga, NFL partnerships

"The Bud Light Party" has ended a little earlier than expected. AB InBev wrapped up its Wieden + Kennedy campaign starring Amy Schumer and Seth Rogen a few weeks ahead of…

Here Are the Winners of the Second Annual #Femvertising Awards

Under Armour, Pantene among those announced at Advertising Week

SheKnows Media has decided the winners of the second annual #Femvertising Awards, which recognize brands that create ads with the purpose of retooling the way we think about gender stereotypes.  The winners…

Ad of the Day: Bud Light Is Ready for Some Football With a Flashy Ad for Its NFL Cans

Bo Jackson, Justin Tuck and Tim Couch star in 'Your Can's Year'

We love ourselves some limited-edition custom packaging. It's the kind of non-news that works almost mindbendingly hard to prove it's worth mentioning, making it a princely marketing exercise.  That's what you…

Bud Light's New Ad Takes a Light-Hearted but Clear Stance in Support of Gender Identity

'Beer should have labels, not people'

Bud Light wants to sell you beer—and your gender identity doesn't change that.  In the Anheuser-Busch brand's latest 30-second spot, Amy Schumer and Seth Rogen argue that anyone across the gender…

Here Are the Nominees for the Second Annual #Femvertising Awards

Nods to Bud Light, Brawny, Under Armour and more

SheKnows Media has released its list of nominees for the second annual #Femvertising Awards, honoring brands that have worked to challenge gender stereotypes. As part of the company's BlogHer conference it announced…

Bud Light's Popular NFL Team Cans Are Back With a New Minimalist Design

Beer brand's 'most local campaign' yet

Bud Light has brought back its team-specific cans for the 2016-2017 NFL season. The beer behemoth has partnered with 27 of the 32 NFL teams on distinct can designs, which…

Here's How Twitter Aims to Sell $50 Million in Ads for NFL Livestreams

Bud Light, Sony Pictures and Bank of America are on board

All eyes will be on Twitter this fall when the micro-blogging site livestreams 10 of the NFL's 16 Thursday Night Football games. It's a big move that could prove that…

Bud Light Proudly Supports Gay Marriage in Ad Partnership With Ellen

Schumer and Rogen return to celebrate same-sex weddings

Bud Light is kicking off Pride Month with a new 30-second spot celebrating same-sex weddings. Unveiled on Wednesday via The Ellen Show's social channels, the new ad is part of Wieden…

These 8 Brands and 3 Tech Topics Dominated the Social Buzz at SXSW

Snapchat, Esurance and VR blew up

Another South by Southwest Interactive is in the books, and so much of what happens at the conference every year reverberates on social media. So we asked Sysomos to look…

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