Advertisement

Topic: Bud Light

Bud Light Says It 'Missed the Mark' With Line About 'Removing No From Your Vocabulary'

Brand regrets phrasing that sparked criticism

Bud Light's "Up for Whatever" campaign is supposed to be about rallying people together for a good time. But on Tuesday it was mostly uniting people in anger at the…

Bud Light Is Partnering With Tinder to Populate the Town of Whatever, USA

Mobile app's first-ever native video

Bud Light is transforming another town into Whatever, USA, and this year, the beer giant is choosing the next set of random beer drinkers to inhabit its party town like…

Anheuser-Busch's Twitter Ads Target Super Bowl Chatter About Other Brands

Loctite told the brewer to back off

Even though both shelled out big bucks for a TV spot in this year's Super Bowl, it shouldn't come as a surprise that Anheuser-Busch has a little bit more money…

Ready for Real-Life Pac-Man? Here's Bud Light's Full Super Bowl Ad

'Coin' will run 90 seconds and air in the fourth quarter

The pre-game release of big-ticket Super Bowl ads has picked up steam with the unveiling of Bud Light's 90-second "Coin." The new "Up for whatever" installment drops an unsuspecting guy…

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics

Brands like Toyota selectively message each group

Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience,…

Anheuser-Busch Plans 3 Ads for the Super Bowl, Including a Follow-Up to 'Puppy Love'

Bud Light will also go retro with Pac-Man spot

Anheuser-Busch has revealed that this year's Super Bowl will include one Bud Light ad and two Budweiser spots, including a sequel to 2014's megapupular "Puppy Love." With each ad clocking in…

Anheuser-Busch Is Plotting to Win the Super Bowl With Four Social Media Command Rooms

Will entail planned and improvised chatter

After taking over a Norwegian Cruise Ship in New York's Hudson River last year, Anheuser-Busch has another elaborate setup planned for this year's Super Bowl—including four social media command centers…

7 Totally Awesome TV Spots From the Last Time the Royals Were in the World Series

1985 was all about MacGyver and American-brewed suds

When Kansas City hosts San Francisco in Game 1 of the World Series tonight on Fox, expect the year 1985 to be referenced about 1,985 times during the broadcast. That's…

Brands Sound Off on the NFL's Brutal Episodes [Updated]

Budweiser, Radisson send pro football a message

UPDATE: Castrol, PepsiCo, Procter & Gamble's Cover Girl, Campbell's Soup and Visa have joined the chorus of advertisers criticizing the NFL since this story published yesterday. Anheuser-Busch scolded the National Football…

Budweiser Lets You Buy Beer for Your Facebook Friends

But will it catch on?

Brands have been testing social commerce for quite some time, despite the fact that initiatives have been notoriously slow to catch on. Now, Budweiser is getting into the game with…

Advertisement