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Topic: Beth Comstock

5 Intriguing Takes on Advertising and Technology's Relationship Status

New thoughts from industry's heavy hitters

The advertising and technology worlds have worked hand in hand since the early days of paper, evidenced by commercial messaging found in the ruins of Pompeii, as just one historical…

GE Gets 30% Better Returns Through Smart Content Marketing

CMO Beth Comstock on her brand's five-year comeback

General Electric's popularity dipped during the 2008 recession, but the massive brand has since more than recovered. How big has content marketing been in the company's comeback? "We've done some research…

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