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Topic: Belvedere

Brand #Fail

Saddled by a wave of online faux pas, marketers struggle to break through the wall of consumer criticism

Social media? For too many brands, it might feel more like anti-social media. It’s no secret that the rush of consumers and advertisers to Facebook and Twitter has made it ever…

Actress in Belvedere Vodka Rape Ad Files Lawsuit

Alicyn Packard claims emotional distress

Having lost badly in the court of public opinion, Belvedere vodka now faces a bona fide legal challenge surrounding its infamous "date-rape" ad. Actress Alicyn Packard, who appeared in the…

Belvedere Vodka Apologizes for Rapey Ad on Facebook

Your social-media fail of the day

Belvedere vodka's recent tradition of whipping up cutesy little ads for its Facebook page hit a snag Friday, when it posted the image above—featuring a dude who clearly doesn't know…

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