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Topic: Bbh

DDB North America Names Its First Chief Creative Officer

Ari Weiss joins from BBH New York

DDB announced today it has hired Ari Weiss as its first chief creative officer of North America, effective Feb. 1, 2017. Weiss joins DDB from BBH New York where he worked…

4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough

Mastering technology, investing wisely are crucial steps

Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients'…

Ad of the Day: BBH Gets Nostalgic for Macy's in Salute to the Thanksgiving Day Parade

Grand ad is affecting, but is it too wistful?

Like most of its brick-and-mortar brethren, Macy's has struggled to keep pace in the era of e-commerce, suffering sales slumps that have forced the iconic chain to shutter many of…

Ad of the Day: 9.58 Seconds Lasts a Lifetime in Usain Bolt's New Ad for Virgin Media

Track star's 100-meter world record time anchors campaign

Virgin Media proves that 9.58 seconds can stretch on indefinitely in a campaign from BBH London that focuses on iconic sprinter Usain Bolt ahead of next month's Olympic Games in…

BBH Says a Single Cannes Lion Could Feed 33 Starving Children Instead of Your Ego

'Can Gold' suggests a better use of that $1,500

It's an ill-kept secret that advertising award shows are, in many ways, boondoggles. So, while vast swaths of the industry roam the Croisette in search of Cannes Gold Lions (and more…

Newell Shifts Creative Assignments From BBH to JWT for Some of Its Best-Known Brands

Including Sharpie, Paper Mate and Rubbermaid

Newell Brands is moving global creative work for some of its most visible consumer brands from BBH New York to J. Walter Thompson New York, sources said.  The shift of brands…

Ad of the Day: Tesco Plays Matchmaker for Valentine's Day With 'Basket Dating'

What's in your grocery bag?

Are you judging potential Valentines based on their … baskets? If so, British supermarket chain Tesco has the perfect campaign for you. BBH Live put out a call for a range…

BBH Elevates Pelle Sjoenell to Worldwide Chief Creative Officer

Founder of the agency's L.A. shop takes global creative reins

BBH has selected a new worldwide chief creative officer, founder of BBH Los Angeles Pelle Sjoenell, to oversee creative work for the agency's various offices, effective immediately.  Sjoenell most recently served…

Ad of the Day: Nursery Rhyme Characters Teach Baby CPR in (Quite a Peculiar) Song

BBH gets sweeter for St. John Ambulance

What rhymes with "ambulance"? BBH London answers that question and more in a fanciful animated campaign designed to teach parents how to help a baby who's stopped breathing. First-aid awareness organization St.…

Ad of the Day: KFC's 'Friendship Bucket Test' Is Like a Deep-Fried Newlywed Game

BBH's holiday work zeroes in on friends, not festivities

Nothing says friendship over the holidays like a heaping bucket of KFC chicken. That's the premise, more or less, of BBH London's "Friendship Bucket Test" for the brand's U.K. and Ireland operations.…

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