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Topic: Apple

Ad of the Day: Apple Lavishly Celebrates Macintosh's 30th Birthday Three-minute video plus online timeline

There have been hints in recent days, even from Lee Clow himself, that Apple would be doing something special around the 30th anniversary of Macintosh, and of the infamous Super…

January 24, 2014, 11:39 AM EST

Which Tech Firm Spent the Most to Lobby Washington Last Year? Google led the pack, but Microsoft is catching up

Google spent 14.7 percent less to lobby Washington last year, but the $14 million it spent was still more than any other tech firm, according to a Consumer Watchdog analysis…

January 22, 2014, 4:51 PM EST

Adweek's Top 5 Commercials of the Week: Jan. 10-17 Inspiring to horrifying. Vote for your favorite spot

In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due,…

January 17, 2014, 8:23 AM EST

Apple Caves to FTC for $32.5 Million Previous class action settlement doesn't satisfy commission

The Federal Trade Commission apparently didn't think a $100 million class action settlement against Apple for unauthorized in-app charges made by children went far enough. Today, Apple entered into a…

January 15, 2014, 1:52 PM EST

Marijuana Is Legal in Colorado, but Not on Google and Twitter Online ad industry wrestles with how to handle bumper crop of new ad budgets

Pot is legal in Colorado but not on Google and Twitter. At least not yet. A million-dollar-a-day industry is budding out West, but marketers are trying to grapple with how to…

January 14, 2014, 12:49 AM EST

Ad of the Day: Apple Borrows From Dead Poets Society in Evocative Ad for the iPad Air 'What will your verse be?'

Apple was having some trouble with words last year—stumbling a bit in the copywriting department as it struggled to breathe life into the stilted, inward-looking "Our Signature" campaign. The company…

January 13, 2014, 9:42 AM EST

The War for Control of Your Living Room 5 players duke it out to be the conduit to your TV

All right, so you’ve heard CES is about the wearable Internet this year —the gadgets you whip out at a party or over dinner or (God forbid) in the car.…

January 6, 2014, 11:00 PM EST

Adweek's Top 5 Commercials of the Week: Dec. 13-20 Apple, Coke warm your heart as Netflix 'warms' your home. Vote for your favorite spot.

In our last contest before Christmas, brands are appealing to the true spirit of the season. Whisky? No, a different kind of cocktail: a mix of love, charity and family.  Our…

December 20, 2013, 8:38 AM EST

Ad of the Day: Apple Ends the Year on a High Note With Delightful Holiday Spot A minor miracle at just the right time

They say Christmas is a time for miracles. And not to overstate it, but Apple picked a good time to deliver one of its own—a lovely holiday ad to finish…

December 17, 2013, 10:33 AM EST

Apple Is Building an RTB Platform to Sell In-App Ads iTunes Radio is top priority

Apple leadership has given the iAds team a new mission: always be selling iTunes Radio. And while the sales team is busy pushing Apple radio inventory, the company will build…

December 15, 2013, 10:02 PM EST

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