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Topic: Apple

Apple Pays Twitter Some $200,000 for an iPad Ad but Barely Uses Free Social Media This strategy is a head-scratcher

Apple bought Twitter's Promoted Trend today to push its iPad Air 2 launch, which is noteworthy because CEO Tim Cook and company have been reluctant to use social media platforms…

October 16, 2014, 7:24 PM EDT

34 Places Where You Can Start Using Your iPhone to Buy Stuff McDonald's, Macy's, Disney World accept Apple Pay

So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list…

October 16, 2014, 3:04 PM EDT

Amazon Customers Could Store Movies in the Cloud if This Deal Goes Through In talks with studios to join UltraViolet

Amazon is talking with three major movie studios about digital rights in hopes of giving customers better access to the digital movies they buy on the site, according to The…

October 10, 2014, 4:07 PM EDT

Once Again, Apple and Google Take the Top 2 Slots on Interbrand's List of Best Global Brands Each has a brand value exceeding $100 billion

Apple and Google have once again snagged the top two spots on Interbrand’s list of the 100 Best Global Brands. After ousting Coke from the top spot last year, Apple retained…

October 10, 2014, 11:26 AM EDT

Amazon Will Open a Pop-Up Store in New York City Hanging sign near Empire State Building

Amazon, a longtime foe of brick-and-mortar stores, is hanging out a real sign of its own in a planned New York City outlet. The e-tailer plans to set up a…

October 9, 2014, 4:07 PM EDT

Top 10 Web Video Series: Apple Bendgate Test Goes Viral IPhone 6 curves under pressure

After reports that the iPhone 6 Plus was warping due to the pressure applied when the phablet was placed in the front pocket of tight pants, Unbox Therapy put the…

October 3, 2014, 1:16 PM EDT

Top 10 Branded Videos: KLM Enlists a Beagle to Find Your Missing Phone Too bad it’s just a stunt

KLM cranked up the charm this week to grab the No. 1 spot on the Adweek/VidIQ top 10 branded video chart. The Dutch airline's spot shows off Sherlock, a detective…

October 3, 2014, 5:31 AM EDT

Lee Clow Says Steve Jobs Was Even More Demanding Than Jay Chiat And Jay's motto was, 'Good enough is not enough.'

TBWA's Lee Clow thought he had met the toughest, most uncompromising leader in Jay Chiat, the former CEO of Chiat/Day—that is, until he met Steve Jobs. Clow, in a short film…

October 2, 2014, 4:53 PM EDT

Young Protesters in Hong Kong Have Found an Ingenious Way Around Cyber Censors FireChat app lets them talk off the grid

As Hong Kong's "Umbrella Revolution" enters a dangerous phase, government censors are clamping down on social media sites used to communicate images of the protest to mainland China. Thousands of young…

October 2, 2014, 11:20 AM EDT

What's the More Important American Tech Brand, Apple or John Deere? Marketers weigh in via a social straw poll

While Google has created huge hype in Silicon Valley for developing a self-driving car, John Deere has quietly sold monstrous self-driving tractors to farmers in flyover states during the past few…

October 2, 2014, 6:00 AM EDT

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