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Topic: American Idol

Broadcast’s Incredible Shrinking Thursday

Ratings continue to slide on a crucial night for advertisers

Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the…

All Hail Shonda Rhimes

Showrunner’s Grey’s Anatomy, Scandal shine after long hiatus

It may be time to rename ABC “The House That Shonda Built.” After a two-and-a-half-month hiatus, showrunner Shonda Rhimes’ twin Thursday night hits Grey’s Anatomy and Scandal came storming back as…

NBC Snows Over Rivals in First Night of Winter Olympics

20 million viewers tune in for bonus Sochi coverage

NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 20 million viewers, an 11.3 household rating and a 6.0 among adults 18-49. Because…

Rake’s Charm Offensive Fails to Hook Viewers

Soft launch for Fox’s Greg Kinnear drama

Although it was given the plum slot leading out of American Idol, the series premiere of the new Fox drama, Rake, failed to drum up much business Thursday night. According to…

Ford, Coca-Cola Return for Season 13 of American Idol

AT&T, veteran sponsor No. 3, drops the call

American Idol on Wednesday returns for its 13th cycle, and while two long-time sponsors will be on hand to get the party started, a third has left the fold. Ford and…

American Idol Is Ramping Up Its Football Presence

Campaign extends well beyond Fox’s broadcast signal reach

As Fox’s American Idol suits up for its 13th season, football fans should brace themselves for a full-on charm offensive. While a rash of promos featuring Idol hopefuls and a kinder,…

Community Earns Low Grades, The Assets Is D.O.A.

Rough night for NBC, ABC as premieres flop

It was a case of feast or famine on the first night back after broadcast’s long holiday hiatus, as CBS’ Thursday night comedy lineup put up big numbers, while premieres…

Fox Trims American Idol Results Show

Network reveals full mid-season lineup

Fox is putting American Idol on a diet, and that (indirectly) spells good news for the network’s Tuesday night lineup. As expected (Fox entertainment chairman Kevin Reilly in May told Adweek…

The X Factor Stumbles Out of the Gate

Record low ratings for Season 3 premiere

Fox has a black hole punched through the middle of its prime-time schedule, and if the Season 3 premiere of The X Factor is anything to go by, the void…

Pepsi, GM Bail on Fox's X Factor

Honda, P&G sign on for season 3

After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around…

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