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Topic: American Airlines

IPG Creates a Bespoke Ad Agency Team to Help Launch LATAM Airlines

The largest airline group in Latin America

Interpublic is creating a new agency group led by McCann Worldgroup and IPG Mediabrands to work for LATAM Airlines, which is now the largest airline group in Latin America after…

Accounts in Review: Contenders Prepare for Final Pitches in Subway's Contest

DraftKings goes with Butler, Shine

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending against…

Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency

Also, GSK's media search nearly finished

As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative account…

After Working With the Same Agency Since 1981, American Airlines Launches Global Review

Creative and media are up for grabs

American Airlines' global creative and media accounts are up for review as the marketer prepares to retire the US Airways brand after acquiring the rival carrier. American's longtime agencies McCann Erickson,…

Apple Watch Is Almost Here, and These Are the Brands Taking It Over

But are marketers ready to leap from smartphones?

Unlocking the door of a hotel room with the flick of a wrist will become the new reality for Starwood Hotels and Resorts this week. The chain is among more…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Kevin Spacey Tries to Take Over the World … in His Ads [Video]

The secret message from a decade of spots

With two Oscars to his name and a current starring role in one of the most celebrated TV series on the air, Kevin Spacey already has the world at his…

Southwest Shines With Flight Attendant's Viral Video as Social Media Sours for Other Airlines

No arrests, no porn. Just laughs

It's been a weird week for airlines in social media, and it's only Tuesday. On Monday a Dutch teen was arrested for tweeting a threat to American Airlines, and US…

Arizona Pizzeria Gains Social Fanfare After Mocking State's Anti-Gay Bill

Brands big and small have urged Gov. Brewer to stop measure

Apple, American Airlines and Marriott are a few of the big brands that are asking Arizona Gov. Jan Brewer to veto the controversial piece of legislation called SB 1062 that…

7 Pieces of Tech From CES to Keep an Eye On

New, unusual or just plain cool

The 2014 Consumer Electronics Show, held last week in Las Vegas, was a wonderland of next-generation craziness, some useless gadgets, other useful gadgets, and more and more hardware vanishing into…

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