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Topic: American Airlines

Check Out What Flying American Airlines Used to Be Like

The venerable carrier turns 90 years old today

Earlier today, as American Airlines' London-bound Flight 90 pushed back from the gate at Chicago O'Hare International Airport, passengers in the terminal beheld an unusual sight: The pilot popped open…

American Airlines Lands at CP+B After Nearly 25 Years With the Same Agency

MediaCom also wins as post-merger airline becomes world's largest

After spending nearly 25 years with McCann affiliate TM Advertising, American Airlines has chosen Crispin Porter + Bogusky and MediaCom as its creative and media agencies of record, respectively.  This decision,…

Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers

Almost everyone loves Enterprise and Southwest

Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president…

IPG Creates a Bespoke Ad Agency Team to Help Launch LATAM Airlines

The largest airline group in Latin America

Interpublic is creating a new agency group led by McCann Worldgroup and IPG Mediabrands to work for LATAM Airlines, which is now the largest airline group in Latin America after…

Accounts in Review: Contenders Prepare for Final Pitches in Subway's Contest

DraftKings goes with Butler, Shine

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending against…

Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency

Also, GSK's media search nearly finished

As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative account…

After Working With the Same Agency Since 1981, American Airlines Launches Global Review

Creative and media are up for grabs

American Airlines' global creative and media accounts are up for review as the marketer prepares to retire the US Airways brand after acquiring the rival carrier. American's longtime agencies McCann Erickson,…

Apple Watch Is Almost Here, and These Are the Brands Taking It Over

But are marketers ready to leap from smartphones?

Unlocking the door of a hotel room with the flick of a wrist will become the new reality for Starwood Hotels and Resorts this week. The chain is among more…

Here Are Forbes' 50 Most Influential CMOs of 2014

Study says males are 22% more influential than female peers

Male chief marketing officers on Forbes' third annual Appinions CMO Influence Study, which was released today, are 22 percent more influential than their female peers. Although women make up 32 percent…

Kevin Spacey Tries to Take Over the World … in His Ads [Video]

The secret message from a decade of spots

With two Oscars to his name and a current starring role in one of the most celebrated TV series on the air, Kevin Spacey already has the world at his…

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