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Topic: Airlines

Chandelier’s Richard Christiansen Talks Ads, Airlines and Sheep Racing The Aussie creative who changed advertising in New York

Richard Christiansen first learned about selling during a “vaudeville” upbringing on an Australian farm that, in the wake of a drought, lured Japanese tourists with attractions like sheep racing. Outback…

March 31, 2014, 11:26 PM EDT

Adweek's Top 5 Commercials of the Week: Dec. 6-13 Holiday cheer, gender roles and thrill rides—vote for your favorite spot

Santa may still be warming up his reindeer, but brands are already knee-deep in drifts of Christmas cheer.  Three of our picks this week are holiday spots. The other two are…

December 13, 2013, 10:16 AM EST

Ad of the Day: Santa Visits Canada First for Airline's Lovely Christmas Miracle WestJet makes passengers' dreams come true

Canadian airline WestJet played Santa to a couple hundred travelers recently, and the result was heartwarming and tear-jerking. Before two flights from Toronto and Hamilton, Ontario, to WestJet's home airport in…

December 10, 2013, 8:49 AM EST

Ad of the Day: Kobe and Messi Trade Epic Selfies for Turkish Airlines Latest comedy of one-upmanship

More Messi, more Kobe—this time, Turkish Airlines (which, you will remember, has pitted the two athletes against each other before) has the epic-est epic selfie contest of all time. There is…

December 5, 2013, 11:54 AM EST

How Airlines Used the Glamour of the Terminal as a Marketing Vehicle All about who had the first this or the better that

In 1963, MGM released The V.I.P.s. It featured an all-star cast including Elizabeth Taylor, Richard Burton and Orson Welles. The plot? Fasten your seat belts. The plot is what happens…

November 20, 2013, 10:32 PM EST

Adweek's Top 5 Commercials of the Week: Oct. 25-Nov. 1 Funny, flashy, goofy or revolutionary—vote for your favorite spot

Welcome to Adweek's newly revamped recap of the week's best commercials. In the past, we've shown you our 10 favorites each week. From now on, we're going to narrow it…

November 1, 2013, 9:24 AM EDT

Rokkan Lands Aer Lingus, Nabbing First European Work Digital shop picks up Irish airline

New York-based Rokkan has been flying high for months, picking up new clients and opening offices across the country. Now the Publicis Groupe shop has landed the European digital work…

July 15, 2013, 11:24 AM EDT

How Transportation Brands Sell Leisure and Sophistication Through Cocktails The allure of the bar car

Ever since long-distance transportation evolved beyond the Conestoga wagon, commercial carriers (which, in the 20th century, meant trains and planes) have dealt with an obscure but serious problem. Most every…

June 20, 2013, 7:20 AM EDT

Ad of the Day: Southwest Airlines Known for its playful side, the carrier crafts a grander brand message through TBWA\Chiat\Day

TBWA\Chiat\Day's first brand image ad for Southwest Airlines since winning the assignment way back in July 2012 feels big, yet also down to earth. The bigness—a change of tone for a…

March 19, 2013, 12:43 PM EDT

When Airlines All Look Alike, What's a Marketer to Do? Pitch the food

If there’s one thing that keeps a marketer awake at night, it’s commoditization—a nasty little bug that reduces a brand’s personality to the anonymous essentials of its segment. Put another…

March 15, 2013, 12:39 PM EDT

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