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Topic: Advertising & Branding

Advertisers Push for Do Not Sell Internet Registry

Defensive registrations could cost hundreds of millions, killing some companies

As the Internet Corporation for Assigned Names and Numbers (Icann), the organization that manages the address system on the Internet, gets ready to flood the Web with hundreds of new…

Feds Strike Out on Cigarette Warning Labels

Court of Appeals rules that 'mini billboards' violate free speech; Supreme Court could be next

The federal government's proposal to force tobacco manufacturers to place 36 graphic cigarette warning labels on the top half of the front and back of all cigarette packages was struck…

Fed's Anti-Smoking Fear Campaign Scares Up Quitters

50,000 dump the habit

Fear works. The federal government's use of scare tactics in its national ad campaign to stop smoking has prompted a record number of smokers to give up the habit. According…

Tumblr Unveils 'Pinned Posts' For $5

Social platform offers second inexpensive ad product in four months

Tumblr has introduced its second low-cost, self-service advertising product since February, unveiling "Pinned Posts" for $5 apiece. Brands or consumers with accounts on the social platform can purchase the ad…

Icann's Digital Archery: Let the Games Begin

Too many TLD applications force batching game

Now that 1,930 applications for new top-level domain names have been submitted, what's next? The waiting game. The International Corporation for Assigned Names and Numbers got so many applications—four times as…

Reveal Day: Who Applied for Top-Level Domains

230 names had multiple applicants

Reveal Day is here. The international organization in charge of top-level domain names on the Internet revealed during a press conference in London this morning that it has received applications…

Comcast Must Back Off Internet Speed Claims

Ad assertions examined after Verizon complaint

Comcast needs to slow down its advertising claims that its Xfinity Internet service is the "fastest in the nation," per a recommendation from the National Advertising Division, the ad industry's…

Ad Industry Takes Major Step to Fight Online Piracy

ANA, 4A's adopt best practices to cut ads on rogue sites

The advertising industry took a major step Thursday in fighting rogue websites that steal copyrighted material and sell counterfeit goods. To cut off the financial support that keeps rogue sites…

All Revved Up: Die Hard Reboots Iconic Battery Spot

Frozen car on the lake starts up again—but with a twist

In 1975, Sears created a now-famous TV commercial in which it parked a car atop a frozen Minnesota lake, left it there for the winter and then miraculously got the…

Court Upholds Cigarette Warning Label Statute

New tobacco law likely headed to Supreme Court

The statute that led the federal government to propose new graphic cigarette warning labels is probably headed for the Supreme Court. In a 2-1 decision, the Sixth Circuit Court of…

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