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Topic: Adidas

Adidas's Tribute to Andy Murray Is Pretty Sweet, Too Wimbledon winner's sponsors bask in his glory

Robinsons isn't the only British brand drafting off Andy Murray's historic win at Wimbledon yesterday. The Adidas ad above, posted to Twitter, is nice and simple and a worthy tribute.…

July 8, 2013, 10:38 AM EDT

Young Tumblr Marketers Have Strong Advice for Yahoo Millennial practitioners worry about the acquisition

"We promise not to screw it up," said Yahoo CEO Marissa Mayer, posting on her brand-new Tumblr account this morning and effectively making official the $1.1 billion purchase of the…

May 20, 2013, 2:21 PM EDT

Twitter Vines Get Shared 4x More Than Online Video Researcher says nascent tool packs branding punch

Marketers love them some Twitter Vines—and for good reason, it turns out. Unruly Media's research reveals that branded Vines (see Doritos example below) are shared four times as often as…

May 9, 2013, 4:25 PM EDT

Mountain Dew Fiasco Shows Brands Desperately Want Street Cred PepsiCo soda, Adidas and Ford execute 'edgy' poorly

Mountain Dew's problems with cultural sensitivity this week culminated with the pulling of its "Felicia the Goat" spot today, after suffering similar marketing damage when the family of Emmett Till…

May 1, 2013, 8:56 PM EDT

Adidas Boston T-Shirt Supports Marathon Victims' Fund Sponsors, other brands contribute to the cause

Adidas announced it will donate all proceeds from the sale of a commemorative t-shirt to The One Fund Boston, established to aid Boston Marathon victims, Boston.com reported. Adidas, the marathon's…

April 19, 2013, 12:10 PM EDT

Google Tool Can Calculate What That Mobile Ad Is Really Worth Adidas tested the AdWords-only calculator

Mobile doesn’t get enough credit. That’s largely the reason industry experts cite for mobile advertising’s pitiful pricing, often described as reaping pennies compared to the dimes online ads attract. To…

March 26, 2013, 9:00 AM EDT

RG3 Clarifies Adidas Ad Saying He'll Be Ready for Season Opener Athlete backtracks a little on Twitter

Never let the reality of a serious injury get in the way of a good advertising slogan. That appears to be Adidas's thinking with its new Robert Griffin III commercial…

February 19, 2013, 1:56 PM EST

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