Advertisement

Topic: Adidas

Adidas Vows to Outsprint Nike in Ad Race German sportswear maker spending millions

Adidas is vowing to overtake archrival Nike to win the No. 1 spot in the sportswear world by spending millions of euros on an ad campaign set to launch next…

August 11, 2014, 6:32 PM EDT

Adidas, Champs Sports Want You to Watch Their New Web Shows on Instagram Episodic content, 15 seconds at a time

Don’t head to YouTube to check out Adidas' latest Web series. The sports shoes and apparel company partnered with Champs Sports to create four different online shows that will live on the…

July 21, 2014, 4:44 PM EDT

Hollister's Instagram Strategy Gives Hope to Social Retail Gains traction with music clips

While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer to garner a slot in our rankings. The…

July 18, 2014, 12:39 PM EDT

Adidas Scores With Last-Minute World Cup YouTube Push Tries old school black-and-white nostalgia

Falling in line with Adidas’ other digital successes at the World Cup this year, the brand topped this week’s Adweek/VidIQ top 10 video chart with a spot that got fans…

July 17, 2014, 11:28 AM EDT

6 Brands That Saw Huge Digital Lifts During World Cup Adidas, Visa and Listerine spill fútbol-generated stats

While mobile, social media and video were new territory to large companies during South Africa’s 2010 World Cup, four years later, digital played a major role in brands’ tournament-themed campaigns.…

July 15, 2014, 4:50 PM EDT

Nike Grabs 2 Video Chart Spots With World Cup Clips Knocks Adidas out with most views

Buzz around the World Cup is still going strong, underscored by two soccer-themed spots from Nike on this week’s Adweek/VidIQ top 10 chart. Nike’s "The Last Game" claimed the No. 1…

June 27, 2014, 11:19 AM EDT

Study: Americans Love Soccer More Than Nascar Marketing to a swelling fútbol fan base

Not often considered a leading American sport, soccer now trumps Nascar in terms of popularity among Americans—with 22 times the number of people watching online, according to advertising intelligence and…

June 11, 2014, 11:59 AM EDT

Adidas’ New World Cup Ads Make Use of Trivia and Maps Google helps with global digital push

Adidas’ "Desafio Tudo ou Nada" campaign ("Challenge All or Nothing") launching Thursday will test out a few new types of digital ads from Google. The World Cup sponsor relied on…

June 10, 2014, 1:36 PM EDT

Beckham and Zidane Star in Adidas World Cup Ad That's Actually, You Know, Fun Not everything has to be epic

Epic ads are crowding the field ahead of Thursday's World Cup kickoff, but Adidas doesn't mind just having a little fun, sometimes. This spot from the official sponsor, via TBWA\Chiat\Day, finds…

June 10, 2014, 10:19 AM EDT

Which World Cup Sponsors Are Resonating With Fans? Omnicom breaks down the social love

As the World Cup quickly approaches, brands are pouring millions into showing the world that they love and understand soccer that much more than their competitors. But are fans listening,…

June 9, 2014, 8:25 AM EDT

Advertisement