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Topic: Adidas

Twitter Expands Its 'Buy' Button Just in Time to Grab Holiday Ad Dollars

Best Buy, Adidas roll out tweet-powered shopping

As Twitter looks to ease Wall Street's growing concerns over whether it can bring in new users and revenue streams, it's zeroing in on retailers and their lucrative holiday spends…

How Millennials Are Helping This Agency Find the 'Big Idea'

Johannes Leonardo's digital-savvy work for Adidas, Google

Specs Who Co-founders Leo Premutico and Jan Jacobs What Creative agency Where New York Former Saatchi & Saatchi executive creative directors Leo Premutico and Jan Jacobs, who opened their agency Johannes Leonardo in 2007,…

Adidas Wants Young Athletes to Stop Obsessing Over Leo Messi and Other Sports Stars

New spot a move away from hero worship

Kill your idols, as they say. Or, at least stop worshipping them so much. That's what Adidas' new inspirational 60-second spot from 72andSunny is about, though it'd be easy to…

Pharrell Anoints a New Generation (and Definition) of Superstars in Adidas Video

Pushing talent into the spotlight

Johannes Leonardo's new "Superstar" campaign for Adidas, which features Pharrell and is centered around the Supershell collection he designed, claims to both democratize the idea of superstardom and make it…

Pharrell Got an Architect, Photographer and 2 Artists to Design Adidas' New Sneakers

Diverse talent on your toes

Bringing in artists to design limited-edition shoes is a no-brainer. But an architect and a photographer? That makes things a bit more interesting. Pharrell Williams, who was named to Adweek's Creative…

4 Strategies to Mitigate Risk in Global Sponsorship Deals

To avoid FIFA-like disasters, consider partner values

When contemplating investing millions of dollars a year in a global brand-building sponsorship, marketing leaders have to consider many things: the big picture issues like reach, scale, audience and relevance…

This Week’s Must-Haves: An Electric Board That'll Amp Up Your Golf Game

Plus, a smart fitness pack

This week, the Adweek staff is highlighting must-have items including an affordable activity tracker, a smart soccer ball and an electric board for your golf game. Take a look!

This Top 10 List of Sports Content Creators Shows a Major Consumer Shift

ESPN competes with FC Barca, Red Bull, Dude Perfect

Social media is rapidly transforming sports content, with fans increasingly devouring user-generated entertainment alongside media featuring the pros. Even powerhouse ESPN has gotten into the user-gen game, running a regular feature…

Adidas Golf Wants You to Know That Golf Is a Serious Sport

New creative agency to retool messaging

Golf is more than just a pastime for Adidas Golf. It is a sport with real athletes, and the brand has tapped a new creative agency to help retool its…

This Lifestyle Marketing Group Embraces Millennials' Diversity

Helps brands reach today's multicultural audience

Specs Who (L. to r.) Evp, CCO Ryan Ford; creative strategy director Jesse Nicely; founder Ted Chung; public relations vp Brianne Pins; client services vp Rona Mercado; president Seung Chung What Marketing…

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