Topic: AARP

AARP Celebrates the Newest Member of the 50-and-Over Club: The Super Bowl

But the frugal-minded group won't be ponying up $5 million

This year, the Super Bowl celebrates a serious milestone: It's turning 50. And who better to celebrate than an organization dedicated solely to helping people over the age of 50? AARP…

U.S. Media Agency of the Year: MediaCom's Team-First Approach Landed a Ton of New Business in 2014

Including A-B InBev and Mars

Last August, during final presentations for Anheuser-Busch InBev's $575 million domestic planning and buying assignment, Sasha Savic took his vow to raise the creative bar at MediaCom to a whole…

Exclusive #Oscars Data: Top 20 Brand Tweets

Socialbakers stats bode well for Arby's and Victoria's Secret

Arby's Twitter conversation with Pharrell Williams during the Oscars turned out to be another big win for the brand. In a tweet, the fast-food company brilliantly revealed that it had…

Ellen's Selfie Scores Oscar Gold for Samsung

Tops brand mentions across social, while Pepsi blows up Twitter

When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is. According to Kontera, which analyzed millions…

What AARP Learned From #ObamaIsNotSatan

Advice for Twitter marketers on avoiding real-time hell

On Monday, the AARP's Promoted Tweet buy for "Obama" turned awry when #ObamaIsNotSatan was a national trend on Twitter for several hours. The org was running ads (shown below) on…

#ObamaIsNotSatan Shows Random Side of Twitter Ads

AARP and Seamless buy Promoted Tweets around the strange hash-tag

In the latest example of how marketers are using Twitter's Promoted Tweets to jump on digital chatter as it happens, the AARP and Seamless this afternoon have gotten numerous ad…

AARP Makes Its Site Safe for Advertisers

Launches new strategy to get ageist marketers in the door

Older Americans want you to know they’re worth marketers’ time, but apparently everyone hasn't gotten the memo. AARP knows that well, so it’s created a new deals section to entice them…