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Topic: 2014 FIFA World Cup

Heineken Is Cornering the Beer Market for Soccer Fans

Pours $40 million into MLS

Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal. The Dutch brewer continues its soccer offensive and replaces Budweiser,…

Univision, ESPN Score Digital Victories During 2014 World Cup

Both networks report record increases in traffic, livestreaming

Germany may have won the World Cup, but official U.S. broadcasters Univision and ESPN are both celebrating their digital performances. Across all its platforms, Univision Digital said it had more than 27.5…

6 Brands That Saw Huge Digital Lifts During World Cup

Adidas, Visa and Listerine spill fútbol-generated stats

While mobile, social media and video were new territory to large companies during South Africa’s 2010 World Cup, four years later, digital played a major role in brands’ tournament-themed campaigns.…

Yesterday's World Cup Final Was the Most Talked-About Sports Event Ever on Facebook

Generated more posts than the 2013 Super Bowl

The 2014 FIFA World Cup Final yesterday between Germany and Argentina was the most talked about sporting event ever on Facebook, as 88 million people had over 280 million game-related…

World Cup Helps FC Barcelona Win Big on Instagram

Social video rankings favor sports and simplicity

While sports fans around the globe have been glued to their TV sets for the World Cup, social media marketers for FC Barcelona have made great use of the huge…

Germany-Brazil World Cup Match Was Bigger Than Super Bowl on Twitter

Broke sports record with 35.6 million tweets

Yesterday's World Cup semifinal between Germany and Brazil (in which Germany routed the host nation 7-1, setting a record for largest deficit ever in a semifinal match) became the most…

5 Funny Tweets at Brazil's Expense During World Cup Embarrassment

Germany's rout draws plenty of humor

There's no crying in World Cup soccer, unless you want to end up a meme. Brazil fans lamented an epically bad first half—down 5-0 midway in the match—in its semifinal 7-1…

Does America Now Like Soccer? World Cup Ratings Hint at It

U.S.-Belgium got a 9.6 rating on ESPN, 1.8 on Univision

Yes, that's it for the U.S. in the World Cup, but we went out with a bang: ESPN boasted its second-highest rating ever for a soccer match with a whopping…

How Audi Created the World's Biggest World Cup Scoreboard

Guerrilla marketing worth at least $2.1 million

Anyone who remembers when Ikea installed living rooms inside of bus kiosks or Red Bull’s Nascar racing team set up a pit stop in the middle of Times Square knows…

Neymar Teams Up With PayPal to Bring Clean Water to Brazilians

Global fund-raising competition aids communities in soccer god's homeland

With all the attention on the World Cup, Brazilian soccer star Neymar da Silva Santos Júnior—such a powerhouse that he's known simply by his first name—is using his celebrity to…

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