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DirecTV Keeps Plugging Away at NFL Sunday Ticket Renewal Satellite TV giant looks to retain exclusive rights to package

DirecTV continues to plug away at a deal that would allow it to retain the exclusive rights to the NFL Sunday Ticket package, but the satellite-TV giant said it has…

February 20, 2014, 7:21 PM EST

The Walking Dead Takes Another Bite Out of the Olympics AMC zombie drama keeps scaring up huge ratings

AMC’s The Walking Dead once again took a ragged bite out of the Winter Olympics, topping the 9-10 p.m. EST segment of NBC’s Sunday night coverage by more than 20…

February 18, 2014, 4:49 PM EST

CBS Lands Tony Gonzalez as NFL Today Analyst Dan Marino, Shannon Sharpe out as network seeks to boost pre-game ratings

CBS Sports is making some big moves at its signature pro football studio show, signing 10-time All-Pro tight end Tony Gonzalez as an NFL Today analyst. Beginning this fall, Gonzalez joins…

February 18, 2014, 2:49 PM EST

NBC to Promote New Comedies After Final Night of Olympics, Closing Ceremony Leveraging an audience of some 20 million

NBC is putting an end to all the post-Olympics monkey business. Two years after making viewers go ape by interrupting the closing ceremony of the London Games with a preview of…

February 16, 2014, 11:38 PM EST

Moonves: Big Bang Theory Will Move to Accommodate NFL Games Broadcast’s top scripted series expected to shift to Monday nights

In a bid to accommodate the hulking bruiser that is the National Football League, Leonard, Sheldon, Penny and the rest of The Big Bang Theory crew next fall will be…

February 13, 2014, 12:54 PM EST

Winter Olympics Update: NBC Is In the Pink With ratings guarantees nailed down, network begins selling inventory held back for ADUs

While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink. According to NBC…

February 12, 2014, 4:13 PM EST

NHL Network Preps Olympics Highlights Show NHL Tonight: 2014 Sochi Edition launches Feb. 12

While the Winter Olympics has put the NHL’s 2013-14 campaign on ice for the next two weeks, the league’s in-house cable network hasn’t exactly been idle. In fact, beginning Feb.…

February 11, 2014, 4:00 PM EST

Nothing Can Stop The Walking Dead AMC’s zombie apocalypse drama tops the Olympics, everything else on TV

The midseason premiere of AMC’s The Walking Dead did its usual number on the rest of the TV landscape, scaring up 15.8 million viewers and a whopping 8.2 rating in…

February 10, 2014, 3:29 PM EST

NBC Snows Over Rivals in First Night of Winter Olympics 20 million viewers tune in for bonus Sochi coverage

NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 20 million viewers, an 11.3 household rating and a 6.0 among adults 18-49. Because…

February 7, 2014, 1:14 PM EST

What Brands in Sochi Are Doing for Security May Surprise You On-location marketer reveals preparations and headaches

C-suite brand executives are descending on Sochi to do what big companies often do at the Olympics and other huge sports events—curry favor with clients and partners by showing them…

February 7, 2014, 12:30 PM EST

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