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NBC Olympics Torched Its Monday Night Competition

And digital delivered its best day ever

Final live plus same-day numbers for NBC's Monday night Olympics coverage are in, and linear viewership remained down from 2012 and 2008. The network delivered 29.8 million total prime-time viewers…

Who Is Al Trautwig?

Voice of NBC's gymnastics coverage calls himself 'Mr. Curious'

As the U.S. women's gymnastics team goes for gold in Rio (perhaps a lot of gold), the voice commenting on every planted dismount and points deduction along the way is…

Mr. Robot Won't Go on Hiatus During USA Network’s Olympics Coverage

Network opts to keep all its series on the air

Mr. Robot bows to no one, not even the grandiose Summer Olympics plans of its corporate overlord, NBCUniversal. While USA Network is airing 110.5 hours of programming from Rio—part of 2,084…

NBC Dominates Ratings on First Sunday of Rio Olympics

Thanks to record-smashing performances from Team USA

It was a great Sunday evening for the U.S. Olympic team, and NBC seemed to benefit from the squad's success. Michael Phelps won his record 19th gold medal by leading…

Ted Danson, Harry Connick Jr. and Other Celebs Recall Their Favorite Olympics Moments

From Nadia Comaneci to Mark Spitz

Every two years (and previously, every four years), viewers gathers around the TV to watch the Olympic Games, hoping to catch a glimpse of some of sports' most breathtaking moments.…

NBC Gets Mixed Results for Olympic Ratings on Night 2

The network struggles, but NBCSN thrives

The opening ceremony for the 2016 Rio Olympics disappointed—in terms of rating—for NBC. Household viewership for Friday night's festivities were down 28 percent from the 2012 London Games opener. There…

Here's Why NBC Believes Viewers Are So Frustrated With Olympics Ads

Binge-watching has changed the 'perception' of commercials

While 28 percent fewer people tuned into NBC's Rio Olympics opening ceremony than London's Summer Games four years ago, some of those who did watch Friday night weren't happy with…

NBC Stumbles Into the Olympics With Lowest Opening Ceremony Ratings Since 1992

Overnight ratings down 28% from London

For the past several weeks, NBC Olympics executives had insisted that despite all the problems leading up to Rio Summer Olympics, all indications pointed to viewers being more excited to…

$1.2 Billion and Counting: How NBCUniversal Secured Its Biggest Olympics Advertising Windfall Ever

The time zone-friendly locale certainly helped

No matter what the final medal count looks like at the 2016 Summer Olympics, NBCUniversal is going to be Rio's big winner. One day before the games even begin, the company…

Despite All the Problems in Rio, Ratings for the Olympics Could Be the Highest Ever

NBC plans 6,755 hours of programming

Three days before the Rio Olympics are set to kick off, NBC execs are keeping their fingers crossed that their coverage will be focused more on the athletes and competition,…

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