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Sports

6 of the Top 10 Brand Posts on Facebook Are About Sports

ESPN, Budweiser, CBS Sports are big winners so far this year

While Facebook’s controversial algorithm changes late last year have given marketers migraines, a few heavy hitters have powered through and scored huge numbers. Social vendor Shareablee reeled in stats for the…

Twitter Top 10: Packers-Seahawks Brawl Owns Social Media

But Cowboys and 'Niners fans talked more smack

The Seattle Seahawks paddled the Green Bay Packers Thursday evening as the nation watched in horror on NBC, and that ruled the Twittersphere the week of Sept. 1. Though, fans…

This Is How the NFL Is Getting Butts Back in the Bleachers

Photo ops with cheerleaders and hanging with the owner

Atlanta Falcons CMO Jim Smith is rewarding loyal season ticket holders with the kind of stadium “memories” they can’t get from watching on TV at home. For the second year,…

All of San Francisco Hates NFL Red Zone Advertising

Football advertisers criticized for covering TV screens during key plays

Here's an agreement between The Northern California Toyota Dealers Association and the San Francisco 49ers that seems to have caught viewers’ attention in all the wrong ways: During the team’s…

Ross Levinsohn Joins Scout Media as Executive Chairman

Yahoo veteran teams again with James Heckman

Scout Media, a men's sports and lifestyle digital publisher, has appointed Ross Levinsohn to executive chairman, the company's CEO James Heckman announced. Levinsohn served as CEO of Guggenheim Digital Media, which…

Fans Tell the Story in NFL's New Campaign and Contest

Free Super Bowl tickets will go to community group as large as 62

Nearly half of American sports fans call pro or college football their favorite sport. For the second season in a row, the NFL will invite millions of fans to share…

Which MLB Team Has the Best Logo?

Fans tell us what resonates most when it comes to branding

Now that the World Cup has ended in dramatic overtime fashion, it's time to switch gears to America's pastime. It all starts Monday at 8 on ESPN with the Gillette Home…

Does America Now Like Soccer? World Cup Ratings Hint at It

U.S.-Belgium got a 9.6 rating on ESPN, 1.8 on Univision

Yes, that's it for the U.S. in the World Cup, but we went out with a bang: ESPN boasted its second-highest rating ever for a soccer match with a whopping…

ESPN Breaks Record as Fans Watch Instead of Working

Linear viewership lags behind Ghana, Portugal matches, digital soars

ESPN metered market numbers for yesterday's 12 p.m. match between the U.S. and Germany got a 6.3 rating, including an hour of pregame starting at 11 a.m. That's great, considering…

The Redskins Have Been Stripped of Their Trademarks [Updated]

Team will appeal its right to seize your homemade jerseys

Update: That's it for the name "Washington Redskins," at least as far as legally protected trademark status goes. The appeals board at the U.S. Patent and Trademark Office has stripped…

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