Consumers increasingly get their content across smartphones, laptops and desktops, so brands are eager to run campaigns that reach consumers on every one of those screens. With technology catching up to demand, marketers are predicting that 2016 will be cross-device programmatic's great leap forward. The era of targeting only to a particular device appears to be on the way out.
Zynga is about to give political game theory a whole new meaning: The maker of FarmVille and Words With Friends is partnering with Rubicon Project to develop native programmatic ads targeted at voters ahead of the 2016 presidential race.
Zynga picked up a new chief operator. The company announced that Clive Downie would join as COO after serving as CEO at rival Japanese game maker DeNA.
Zynga wowed the gaming and greater media worlds by nabbing top Xbox executive Don Mattrick to become the beleaguered company's new CEO on Monday.
Given the state of things in online advertising, where certain publishers and ad networks have done their part to erode some trust among advertisers
Manny Anekal has been named the chief revenue officer for MediaSpike, a startup focused on mobile in-game advertising.
If you’re someone who works in the Web video business, the week of April 29 is not shaping up to be a good time for you to make any plans.