Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
The ad tech money merry-go-round continues to whirl. Last week search advertising giant Marin Software filed to go public (a planned $75 million IPO), marking the first ad tech firm slated for an IPO in what is expected to be a frenzied market. A second company may soon follow—and it’s likely to be Criteo.
The Paris-based online ad retargeter, said to be valued around $1 billion, has picked a bank after holding a bake-off last month, per three sources with knowledge of the matter.