Why Cross-Device Programmatic Advertising Is Ready to Take Off in 2016

Consumers increasingly get their content across smartphones, laptops and desktops, so brands are eager to run campaigns that reach consumers on every one of those screens. With technology catching up to demand, marketers are predicting that 2016 will be cross-device programmatic's great leap forward. The era of targeting only to a particular device appears to be on the way out.

Zynga Is Now Offering Native Political Gaming Ads for Presidential Campaigns

Zynga is about to give political game theory a whole new meaning: The maker of FarmVille and Words With Friends is partnering with Rubicon Project to develop native programmatic ads targeted at voters ahead of the 2016 presidential race. 

New Executive Joins Zynga in Transition

Zynga picked up a new chief operator. The company announced that Clive Downie would join as COO after serving as CEO at rival Japanese game maker DeNA.

Zynga Taps Xbox Chief as CEO

Zynga wowed the gaming and greater media worlds by nabbing top Xbox executive Don Mattrick to become the beleaguered company's new CEO on Monday.

Yahoo in Talks to Acquire Tumblr

Is Marissa Mayer about to make a game-changing acquisition? It appears so.

So, Why Exactly Is Zynga Hosting a NewFront?

You’ve had a rocky IPO.

Ad Network Jun Group Promises Money-Back Guarantee

Given the state of things in online advertising, where certain publishers and ad networks have done their part to erode some trust among advertisers

Manny Anekal Jumps to MediaSpike

Manny Anekal has been named the chief revenue officer for MediaSpike, a startup focused on mobile in-game advertising.

Sources: Criteo Hires Bank for Imminent IPO

The ad tech money merry-go-round continues to whirl.

NewFronts Returning With Packed Lineup

If you’re someone who works in the Web video business, the week of April 29 is not shaping up to be a good time for you to make any plans.