How Instagram, Google, Facebook and Other Tech Notables Are Getting Out the Vote
Performance Marketing
This afternoon, Instagram is sending many of its 100 million U.S. users a reminder to go vote. The mobile app announced today that it built the feature over the weekend, [...]
Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers
Brand Marketing
Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president [...]
Zipcar’s New Ads Want You to ‘Tap That’ Wherever You Go
Creativity
A quick and easy way to reserve a car? You'd tap that. The characters in Zipcar's new, innuendo-filled ad campaign certainly do a lot of tapping. In fact, they tap [...]
BMW Moves Into Zipcar’s Territory
Brand Marketing
To win over trendy young drivers, BMW is launching a new on-street car-sharing service this month in San Francisco. Drivers will be able to rent BMW electric cars that are [...]
Zipcar’s Customer Service Gets Horrible Reviews
Brand Marketing
As the sharing economy matures, players like Zipcar are getting schooled in the fine art of customer service. The Avis-owned car-sharing pioneer has been hounded by online consumer complaints even [...]
Marketers Need to Embrace Peer-to-Peer Activities
Brand Marketing
There’s a group of hardware store employees in the San Francisco Bay Area who embody that sage observation that we humans are not “cisterns made for hoarding—we are channels made [...]